Search Reference

Search is fundamental to how shoppers, buyers, and prospects navigate the Web to research, consider, and buy any kind of product or service, large or small.

Search engine optimization was once reserved almost exclusively for Webmasters who wanted their sites to be found and listed by the search engines and directories. Now, search is one of the hottest topics in online marketing. SEM is critical to sales, visibility, advertising -- even branding.

To help you cope with SEM's increasingly competitive and costly landscape, we're organizing the thousands of SEM columns and articles in ClickZ's archives by topic. We hope this resource will help you find whatever SEM information you're searching for.

SEM Archives