Research Reports

Research, studies, and analysis on the impact, and use, of e-mail.

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• » The Deadly Duo: Spam and Viruses, May 2006 Jun 19, 2006
• » Study: Visual Authenticity Icons Double E-Mail Opens Jun 19, 2006
• » The Deadly Duo: Spam and Viruses, April 2006 May 26, 2006
• » Best and Worst Ways to Grow an E-Mail List May 22, 2006
• » The Deadly Duo: Spam and Viruses, March 2006 Apr 28, 2006
• » E-mail Group Offers Reputation Guidelines Apr 18, 2006
• » After E-mail Authentication Apr 17, 2006
• » Deliverability:A Challenge for 8 of 10 Marketers Apr 12, 2006
• » The Deadly Duo: Spam and Viruses, February 2006 Mar 17, 2006
• » Inbox Competition Calls for Testing Mar 14, 2006
• » Most Opt-In E-Mail Sent to Web-Based Accounts Mar 7, 2006
• » The Deadly Duo: Spam and Viruses, January 2006 Feb 15, 2006
• » Clickstream Analysis and E-Mail Marketing Feb 10, 2006
• » E-mail Open Rates Peak on Friday Jan 26, 2006
• » The Deadly Duo: Spam and Viruses, December 2005 Jan 13, 2006
• » The Deadly Duo: Spam and Viruses, November 2005 Dec 15, 2005
• » Harvesters Still at Work But Spam More Manageable Nov 29, 2005
• » E-Newsletters Must Survive the Preview Pane Nov 22, 2005
• » The Deadly Duo: Spam and Viruses, October 2005 Nov 15, 2005
• » Deliverability Slips At ISP Level Oct 27, 2005
• » The Deadly Duo: Spam and Viruses, September 2005 Oct 17, 2005
• » Blocking of Legit E-Mail Still High Oct 11, 2005
• » Study: Retailers Not Fully Leveraging Power of E-mail Sep 16, 2005
• » The Deadly Duo: Spam and Viruses, August 2005 Sep 15, 2005
• » DoubleClick Reports Decline in Open Rates Sep 13, 2005
• » The Deadly Duo: Spam and Viruses, July 2005 Aug 15, 2005
• » The Deadly Duo: Spam and Viruses, June 2005 Jul 18, 2005
• » E-mail Delivery Rates Up, Click Rates Mixed Jun 27, 2005
• » Deadly Duo: May 2005 Jun 15, 2005
• » Moms and E-Mail Marketing Jun 8, 2005
• » The State of Retail E-Mail May 25, 2005
• » The Deadly Duo: Spam and Viruses, April 2005 May 11, 2005
• » Deliverability #1 E-Mail Marketing Headache Apr 25, 2005
• » Deadly Duo: March 2005 Apr 13, 2005
• » Commercial E-Mail Deliverability Rates Apr 8, 2005
• » The Deadly Duo: Spam and Viruses, February 2005 Mar 22, 2005
• » Reports of E-Mail's Death Greatly Exaggerated Mar 15, 2005
• » Microsoft Data Shows E-Mail Authentication Effective Mar 4, 2005
• » Holiday E-mail Campaigns Receive Mixed Report Jan 26, 2005
• » Spam Slams E-Mail and Even Web Use Jan 20, 2005
• » The Deadly Duo - Spam and Viruses - 2004 Year-End Recap Jan 11, 2005
• » E-Mail: Consumers Click Less, Convert More Dec 21, 2004
• » Spam Suspicions Greater Than Realities Dec 16, 2004
• » The Deadly Duo - Spam and Viruses - November 2004 Dec 13, 2004
• » The Deadly Duo — Spam and Viruses — October 2004 Nov 16, 2004
• » As Spam Grows, So Do E-Mail Marketing Opportunities Oct 20, 2004
• » The Deadly Duo - Spam and Viruses - September 2004 Oct 19, 2004
• » Study: URL-Based E-Mail Blocking On The Rise Sep 27, 2004
• » The Deadly Duo: Spam and Viruses, July 2004 Aug 6, 2004
• » The Deadly Duo: Spam and Viruses, June 2004 Jul 12, 2004
• » Spam: Problems Coming and Going Jun 29, 2004
• » The New "E-Lectorate" Jun 3, 2004
• » The Deadly Duo: Spam and Viruses, April 2004 May 14, 2004
• » Phishing Scams Increase 1,200% in 6 Months Apr 22, 2004
• » Is One-Fourth of Your E-Mail Getting Lost? Apr 19, 2004
• » The Deadly Duo: Spam and Viruses, March 2004 Apr 8, 2004
• » More Unwanted Messages Since CAN-SPAM Mar 18, 2004
• » As Spam Adapts, MX Logic Promises to Adapt Too Mar 15, 2004
• » Study: 19% of Opt-In E-Mail is Blocked Mar 12, 2004
• » Consumers to Retailers: You're Fired! Mar 11, 2004
• » The Deadly Duo: Spam and Viruses, February 2004 Mar 5, 2004
• » Financial Services Customers Warmed by E-mail Dec 8, 2003
• » The Deadly Duo: Spam and Viruses, November 2003 Dec 4, 2003
• » U.S. Named as Biggest Spammer, Spammee Nov 25, 2003
• » Spam Driving Away 25% of Emailers Nov 21, 2003
• » Offer Customers a Tootsie Roll Nov 20, 2003
• » Market Opens as Nearly Half of Workers Without E-mail Nov 14, 2003
• » The Deadly Duo: Spam and Viruses, October 2003 Nov 6, 2003
• » Do Figures Lie or Liars Figure? Nov 3, 2003
• » House Lists Generate Best E-Mail ROI Oct 30, 2003
• » Market Opens as Nearly Half of Workers Without Email Oct 27, 2003
• » Spam: Always Annoying, Often Offensive Oct 22, 2003
• » The Deadly Duo: Spam and Viruses, August 2003 Sep 8, 2003
• » E-mail Marketing Holds Steady in Q2 2003 Aug 25, 2003
• » E-mail Around The World, July 2003 Aug 22, 2003
• » ISPs Block 17 Percent of Legit E-mail Aug 13, 2003
• » The Deadly Duo: Spam and Viruses, July 2003 Aug 11, 2003
• » Spam Goes Off the Charts in July Aug 5, 2003
• » IT More Stressed by Email Problems than Divorce Jul 30, 2003
• » Poll: Spam Annoyance Leveling Off Jul 17, 2003
• » The Deadly Duo: Spam and Viruses, June 2003 Jul 7, 2003
• » Spam Replaces Security as Top Messaging Priority Jun 17, 2003
• » The Deadly Duo: Spam and Viruses, May 2003 Jun 9, 2003
• » Spam Threatens Revenue, Kids Jun 9, 2003
• » The Deadly Duo: Spam and Viruses, April 2003 May 12, 2003
• » Spammers Take Advantage of Mom's Day May 12, 2003
• » Time to Get Tough About Email Security May 12, 2003
• » Professionals Prefer Typing To Talking May 5, 2003
• » Business Users Clearly Define Spam May 1, 2003
• » Study Finds Email Easily Beats Out the Phone Apr 23, 2003
• » The Deadly Duo: Spam and Viruses, March 2003 Apr 14, 2003
• » A Popular Breed:The AOL E-Mail User Mar 11, 2003
• » Unwanted Valentines Flood Inboxes Feb 21, 2003
• » Special Delivery Feb 12, 2003
• » E-Mail Down Under Jan 28, 2003
• » Poll: Majority Want to Make Spam Illegal Jan 8, 2003
• » Report: Spam Cost Corporate America $9B Last Year Jan 6, 2003
• » Spam Expected to Outnumber Non-Spam Dec 12, 2002
• » Report Confirms Massive Increases in Viruses, Spam Dec 12, 2002
• » Spam and Bounces and Broken Links, Oh My Nov 26, 2002
• » Assault On Corporate Email Intensifies Nov 14, 2002
• » Pen Pal Politicians Reach Voters Nov 5, 2002
• » E-Mail Response Time Lags Oct 24, 2002
• » Study Finds NearlyOne-Third of Email Addresses Change Each Year Oct 18, 2002
• » E-mail Efforts Can Impact Brand Oct 16, 2002
• » E-mail to Double by 2006 Sep 27, 2002
• » Consumers Don't Mistake Mail for Spam Sep 19, 2002
• » Widespread Use Despite Abuse Sep 13, 2002
• » Porn Spam on the Rise Jul 10, 2002
• » Major Cause Of Spam: Your Employees May 30, 2002
• » Swedes, Danes, and Dutch Lead European Usage May 9, 2002
• » IM Rules in Spain, Brazil May 9, 2002
• » Media Buyers Prefer Quality over Quantity May 8, 2002
• » Email by the Numbers: What Do Consumers Think? Apr 29, 2002
• » E-mail, Web Boost Sales Apr 10, 2002
• » E-Mail Continues Dominance of Net Apps Feb 7, 2002
• » E-Mail Killed the Post Office Star Feb 7, 2002
• » E-Mail Goes International in 2000 Feb 7, 2002
• » More Mailboxes on the Way Sep 17, 2001
• » E-Mail Continues Dominance of Net Apps Jul 25, 2001
• » E-Mail Killed the Post Office Star Apr 5, 2001
• » Revolving E-Mail Addresses Undermine Marketing Efforts Feb 6, 2001
• » Internet, E-Mail Taking Over Office Communication Aug 7, 2000
• » E-Mail Marketing Delivering the Message May 9, 2000
• » E-Mail Continues to Take Over the World Apr 4, 2000
• » Let the E-Mail Marketing Onslaught Begin Mar 8, 2000
• » Look Out E-Mail, Personal Rich Media is Coming Feb 23, 2000
• » Internet Use Means More Mail for the Masses Nov 29, 1999
• » Snail Mail Preferred by E-Mail Users Jun 9, 1999
• » Sales E-Mail Gets Thumbs Down Apr 16, 1999
• » The Numbers Behind E-Mail Feb 2, 1999

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