Getting Started: E-Mail Basics

Are you just getting your feet wet, or do you just need a refresher course in something you don't do every day? Welcome to ClickZ's E-mail 101. Learn the basics, or just familiarize yourself with an aspect of e-mail marketing before venturing deeper...

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• » The Message Is the Medium Jun 29, 2006
• » Selling Stuff May 4, 2006
• » The Tide Is Turning for Authentication Apr 26, 2006
• » Political Candidates, Known Spammers and CAN-SPAM, Part 2 Apr 10, 2006
• » Marketing Budget Allocation: Follow the Money Apr 6, 2006
• » Notes From the E-Mail Field Apr 5, 2006
• » E-Mail Deliverability's Future: Total Transparency Mar 29, 2006
• » Mapping the E-Mail Deliverability Chain Mar 15, 2006
• » Data Held Hostage Mar 9, 2006
• » Setting Objectives for Dynamic E-Mail Campaigns Feb 23, 2006
• » Three Approaches to E-Mail Best Practices Feb 6, 2006
• » Dynamic E-Mail Messaging Demystified, Part 1 Jan 26, 2006
• » Transitions: A Guide to Switching E-Mail Technologies Jan 18, 2006
• » Santa's Naughty or Nice Deliverability Lists Dec 21, 2005
• » Second Sends: Folly or Future? Dec 19, 2005
• » Watch Your Step: Seven E-Mail Landmines Nov 28, 2005
• » Understand SpamAssassin for Better Delivery Rates Nov 23, 2005
• » The Importance of Expectations Nov 3, 2005
• » E-Mail Headers: Where the Action Is Oct 26, 2005
• » Retention E-Mail: Persistence or Arrogance? Oct 24, 2005
• » No Medium an Island Sep 8, 2005
• » Ideas for Your Next E-Mail Marketing Meeting Aug 24, 2005
• » Questions for OgilvyOne's E-Mail Marketing Director Apr 20, 2005
• » E-Mail Frequency and List Control Mar 14, 2005
• » Search and Retain: The Search/E-Mail Combo Mar 10, 2005
• » Back to E-Mail Basics Feb 10, 2005
• » E-Mail by Machiavelli Jan 11, 2005
• » Dynamic Messaging Survival Guide Dec 30, 2004
• » Understand ISP-Level E-Mail Filtering Dec 22, 2004
• » Big, Hairy, Audacious E-Mail Goals Dec 16, 2004
• » E-Mail Marketing to College Students 101 Nov 15, 2004
• » Why Customer Marketing Fails Nov 15, 2004
• » In E-Mail We Trust? Nov 1, 2004
• » Gmail Concerns? Don't Press the G-Panic Button Yet Oct 27, 2004
• » An Automated E-Mail Strategy? Oct 25, 2004
• » Create Personal PR With E-Mail Sep 22, 2004
• » Test Your E-mail System Sep 20, 2004
• » Tips for Increasing AOL Delivery Rates, Part 2 Sep 1, 2004
• » Do You Gmail? Aug 26, 2004
• » Tips for Increasing AOL E-Mail Delivery Rates, Part 1 Aug 4, 2004
• » Ask and You Shall Receive: Get E-Mail Marketing Dollars Jul 28, 2004
• » Authentication Is No Longer Optional Jul 7, 2004
• » Using E-Mail to Collect Testimonials Jun 30, 2004
• » CAN-SPAM and E-Mail Sender Fields Mar 1, 2004
• » Complying With CAN-SPAM: Optimize Your Unsubscribe Process Feb 26, 2004
• » How E-Mail Changed the PR Biz Feb 25, 2004
• » What Successful B2B E-Mail Messages Have in Common Dec 31, 2003
• » A Big, Big Year for E-Mail Dec 22, 2003
• » Four Questions for Predicting E-Mail's Future Dec 3, 2003
• » E-Mail FAQs Oct 8, 2003
• » RSS: A Medium for Marketers Sep 11, 2003
• » The B2B E-Mail Checklist Jul 30, 2003
• » Who Really Controls E-Mail Delivery, Part 2 Jun 23, 2003
• » How Often Should You E-Mail People? Jun 16, 2003
• » Who Really Controls E-Mail Delivery, Part 1 Jun 9, 2003
• » In-House or Outhouse: The Hard Questions Jun 5, 2003
• » Email Archiving Emerges As Critical Function Jun 3, 2003
• » E-Mail: A Dialogue, Not Just Direct Marketing May 29, 2003
• » E-Mail: A Job for Professionals May 9, 2003
• » Delivering the Mail May 8, 2003
• » Knowledge Is Power: Free E-Mail Intelligence Apr 21, 2003
• » Seven Questions for an E-Mail-Specific Creative Brief Apr 9, 2003
• » Don't Test. Survey Instead. Feb 10, 2003
• » New Year's Resolution: Build a Successful Email Program Dec 23, 2002
• » Email: Remove the Stumbling Blocks Dec 9, 2002
• » Questions and Answers With the Email Expert Dec 4, 2002
• » Industrial-Strength Email Nov 22, 2002
• » No More Dead Weight Nov 21, 2002
• » Innovative and Inexpensive Member Marketing Techniques Nov 20, 2002
• » E-Mail -- A Company's Forensic Nightmare Nov 18, 2002
• » The Sooner, the Better? Nov 15, 2002
• » Email Marketing: More Than Just Email Nov 14, 2002
• » 'Best' Customers: More Profitable Relationships Oct 28, 2002
• » Customer Optimization: A Holiday Primer Oct 24, 2002
• » Behind the Scenes: What Works and What Needs Work Oct 23, 2002
• » We Tried Email -- It Didn't Work Oct 1, 2002
• » Bills, Bills, E-Bills Aug 1, 2002
• » B2B Email How-To's: From Planning to Creative, Part 2 Jul 31, 2002
• » How to Reach the Top of the Inbox Jul 26, 2002
• » For Better Email Results, Survey Your Audience Jul 18, 2002
• » B2B Email How-To's: From Planning to Creative, Part 1 Jul 17, 2002
• » Your Email Is in the New Black Hole and You Don't Know It! Jul 12, 2002
• » Need Leads? Put Your Site to Work Jul 8, 2002
• » Email SWOT Jun 10, 2002
• » Think Before You Send Jun 7, 2002
• » Part Art, Part Science, Part 5: Integrate Jun 6, 2002
• » Part Art, Part Science, Part 4: Measure and Analyze May 9, 2002
• » Email: When In Doubt, Call a Pro Apr 22, 2002
• » Part Art, Part Science, Part 3: Create A Dialogue Apr 11, 2002
• » Going In: Some Things I Think About With Every Email Campaign Apr 10, 2002
• » 7 From Seven: Featuring William Park of Digital Impact Apr 2, 2002
• » Immediacy in Disguise Mar 21, 2002
• » B2B Versus B2C Email Marketing: Five Differentiators Mar 20, 2002
• » Continuing Education: Webinars, Seminars, and Resources Mar 19, 2002
• » Part Art, Part Science, Part 2: Keep It Relevant Mar 14, 2002
• » The Etiquette of Email Marketing at the Office Mar 6, 2002
• » Shaking Hands, Email, and All That Jazz Feb 25, 2002
• » Part Art, Part Science, Part 1: Think Strategically Feb 14, 2002
• » Automatically Speaking Feb 14, 2002
• » Deconstructing Chigbo Jan 30, 2002
• » Ten Things You Absolutely Need to Know About B2B Email Marketing Jan 9, 2002
• » Use It or Lose Them Jan 8, 2002
• » Have Yourself a Merry Little Email Dec 11, 2001
• » The Extra-Hotcake Theory Dec 5, 2001
• » Email and the Limits of Technology Nov 7, 2001
• » Time Is on Your Side... If You Follow These Simple Guidelines Nov 1, 2001
• » Leveraging Your Confirmation Emails Oct 31, 2001
• » Does Anybody Know What Time It Is? Does Anybody Care? Oct 4, 2001
• » An Email Campaign To-Do List Sep 18, 2001
• » Rich-Media Email Baby Steps Sep 5, 2001
• » Potential Pitfalls for Do-It-Yourselfers Jul 24, 2001
• » Marketing Plan Optimization Starts With a Solid Strategy Jul 12, 2001
• » E-Mail Marketing Reference Guide Jun 22, 2001
• » Email in Any Language Apr 26, 2001
• » Speaking the Language of E-Internationalization Mar 20, 2001
• » The Realities of Email Marketing Mar 16, 2001
• » Five Myths About Email Marketing Mar 15, 2001
• » Expanding Your E-Marketing Initiative to Japan Mar 6, 2001
• » Is France Ready to Embrace Email Marketing? Feb 20, 2001
• » Expanding Email Marketing in the EU Jan 30, 2001
• » DM and EM: A Comparison Dec 18, 2000
• » Is Email Marketing About Relationships or Affinities? Nov 22, 2000
• » Launching An Email Component Nov 15, 1999
• » It IS Rocket Science Nov 8, 1999
• » HotSocket Adds US Interactive Founder to Board Jun 24, 1999

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