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Ad Resource Basics

Just getting started in interactive marketing? These articles cover the fundamentals of e-mail, search and the other mainstays of digital advertising.


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ClickZ News Headlines

Credit Collapse Dampens Prospects for Web Advertising - Oct 10, 2008

Execs & Accounts: Publicis, Euro RSCG, Red Bricks Media - Oct 10, 2008

Air America Gears up for Digital Relevance - Oct 9, 2008

Yahoo Unleashes Answer to Google Analytics - Oct 9, 2008

Questions for Google on Its In-Game Ad Play - Oct 9, 2008

Execs & Accounts: Tsavo Agency, Virilion, InterClick - Oct 9, 2008

YouTube Makes Affiliate Play with Click-to-Buy Links - Oct 8, 2008

FM Unveils Tools to Bring in Small Advertisers - Oct 8, 2008

NBC Universal Looking for a Few Integrated Brands - Oct 8, 2008

Execs & Accounts: R/GA, Ikea, Mediaedge:cia - Oct 8, 2008

Online Ad Growth Declines in First Half 2008 - Oct 7, 2008

Credit Calamity Leads Zenith to Lower Ad Forecast, But Web to Gain - Oct 7, 2008

IAB: Online Propping up Struggling U.K. Ad Market - Oct 7, 2008

TNS Surrenders to WPP Takeover - Oct 7, 2008

Aegis Fuses Sustainability and Digital Media with Clownfish Buy - Oct 7, 2008

ClickZ News Archives

ClickZ Stats Headlines

Top U.S. Ad Networks, August 2008 - Oct 10, 2008

Mobile Web Visitors Flock to Social Sites - Oct 7, 2008

Top 50 U.S. Web Properties, August 2008 - Oct 3, 2008

Mobile Subscribers Increase Worldwide - Oct 2, 2008

Active Home Internet Users By Country, August 2008 - Sep 30, 2008

Top 10 Search Terms in 10 Categories, August 2008 - Sep 26, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, August 2008 - Sep 23, 2008

Top 50 Advertisers by Media Value in July 2008 - Sep 19, 2008

Advertising Placements by Industry and Top Sponsored Links, August 2008 - Sep 15, 2008

Average Search CPC Data by Category for Q2 2008 - Sep 12, 2008

Active Home Internet Users by Country, July 2008 - Sep 9, 2008

Google Grabs Most of Obama's $5 Million in Online Ad Spending - Sep 5, 2008

ClickZ Stats Archives

ClickZ Features Headlines

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008

'In An Absolut World' Hits Its Stride - Sep 10, 2008

Questions for John Gallegos, CEO of Grupo Gallegos - Aug 22, 2008

How One Local Marketer Gave Up on DIY SEO - Aug 14, 2008

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 6, 2008

Questions for Shelby Bonnie - Jul 31, 2008

Microsoft/aQuantive Merger: So Far, So Good - Jul 17, 2008

Craigslist Rivals Struggle to Succeed in Web Classified Space - Jul 9, 2008

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008

Questions for Todd Teresi, SVP of Yahoo Publisher Network - Jun 10, 2008

Inside MySpace's War on Marketing Abuse - May 29, 2008

ClickZ Features Archives