Hulu Signs More Brands and Tests Ad Packages
As traffic grows, the NBC Universal-News Corp. premium video site looks for new ways to engage users with advertisers and vice versa.

Microsoft Creates Unified Ad Brand, Expands Mobile Offerings

IAC Bolsters Its Girl Power with StarNet Buy

Obama's Web Ads May Have Driven Big North Carolina Win

Virgin Mobile Partners With Platform A to Manage Web Inventory

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Regular updates on Web ads, e-mails and
more from the 2008 Presidential campaigns.
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New York | July 22, 2008
Advice and opinions, by and for marketers

What Is Your E-mail's Value?

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Tips for demonstrating e-mail's value to subscribers.

Marketing Pushback Hitting the Social Networks

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Four tips on how marketers can avoid treating the social Web as another forum for interruption.

Content Optimization: Building Success into Your Strategy

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Who should own the keyword research process for building a content optimization strategy into your organization?

Catching Up With Industry Veteran Gary Savoy, Part 2

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Challenges and developments in behavioral targeting, including why ISPs and marketers must become smarter about achieving relevance. First of a two-part series.
People, products, campaigns, controversy: inside, in-depth

Questions for David Goodman, CBS Radio's President of Digital Media
CBS Radio raised the curtain on its new Web radio and ad platform recently. Goodman fills you in on the details.

All Primaries Are Local: Presidential Campaigns Buy Local Online

Exit Interview: Questions for Mark Kingdon

Gore's 'We' Campaign to Pack Digital Wallop

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Trends & statistics: the Web's richest source

Obama's Web Ads May Have Driven Big North Carolina Win
Obama barnstormed North Carolinians with Web ads in April, while McCain and Clinton ran relatively few display ads last month.

Top U.S. Parent Companies and Stickiest Brands on the Web, April 2008

Obama Looks Ahead to Oregon Primary in E-mail Push

Online Customer Satisfaction Improves Despite Economy

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Latest headlines from Search Engine Watch

SearchDay: Microsoft to Give Cash Back to Searchers
Today's search engine marketing news and opinion: Microsoft to Give Cash Back to Searchers; The Challenge of Mobile Web Analytics; Yellow Pages and Search; and more.

SearchDay: Don't Hire a Butcher to do a Baker's Job

SearchDay: Taming the Placement-Targeted Campaign Beast

SearchDay: Google Sitelinks - The Good, the Bad, and the Ugly

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