Experts - Search Results

Advice and opinions, by and for marketers

Search engine marketing works because it's measurable and accountable. But the stakes are high, and the challenges complex. Learn about striking a balance between paid and organic listings; how to take a business approach to link building, and figuring the right time to perform on-site SEO. Here's help with creating effective, balanced campaigns.

Julie Batten
Julie
Batten
Mike Grehan
Mike
Grehan

SEO and PPC Cannibalization - Jan 5, 2009

Factors to consider before launching organic and paid search campaigns at the same time. (0 comments)

RIP Ranking Report (And Good Riddance!) - Dec 29, 2008

What's the point of having a rank at a search engine for a specific keyword or phrase if it doesn't send relevant traffic? (0 comments)

Organic Versus Paid Search - Dec 22, 2008

If you have $1, should you invest it in organic or paid search activities? (0 comments)

Future Proofing Your Search Marketing Strategy - Dec 15, 2008

Search engines could be forced to develop new ways to connect people online with content. What does that mean for marketers? (0 comments)

How to Increase Your Search Efficiency - Dec 8, 2008

Quick tips for optimizing your paid and organic search efforts to stretch your dollar further. (0 comments)
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Archive

ClickZ Yesterday

Budgets Slashed? Get Back to Guerilla Basics - Jan 9, 2009

Marley and Moxie - Jan 9, 2009

Stimulate Your 2009 Strategy With Questions - Jan 9, 2009

A Primer: Web 1, 2, and 3 - Jan 9, 2009

ClickZ News Headlines

St. Louis Agency Takes Silo Approach - Jan 9, 2009

How ESPN and Ford Created the F-150 Ad - Jan 9, 2009

Execs & Accounts: Petsky Prunier, Adicio, Wiredset - Jan 9, 2009

Microsoft to Rep Search and Display Ads for Verizon Wireless - Jan 8, 2009

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in October 2008 - Jan 9, 2009

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008