Experts - Search Engine Marketing

Advice and opinions, by and for marketers

Search engine marketing is both an art and a science. Its goal is to optimize a site's ability to be found on Internet search engines and directories by employing relevant keywords, key phrases, and design. This column will help you understand the basics of optimizing your site for better positioning in search databases and will update you on search industry trends.

Erik Dafforn
Erik
Dafforn
P.J. Fusco
P.J.
Fusco

Three SEM Tips for Big Media Sites - Jan 7, 2009

Your site may be a household name, but that doesn't mean you're maximizing your visibility. (0 comments)

Nine SEO Tips for 2009 - Dec 31, 2008

Attain improved search results in the new year by making the most of your natural search acumen today. (0 comments)

The Tao of SEM - Dec 24, 2008

A philosophical look at search engine marketing. (0 comments)

What Next? - Dec 17, 2008

Three prognostications and a few general observations about the state of search in 2009. (0 comments)

SEM Holiday Wish List for 2009 - Dec 10, 2008

Asking social media sites for gifts this year. (0 comments)
Search Engine Marketing Archive More Search Engine Marketing Stories

Archive

ClickZ Yesterday

Budgets Slashed? Get Back to Guerilla Basics - Jan 9, 2009

Marley and Moxie - Jan 9, 2009

Stimulate Your 2009 Strategy With Questions - Jan 9, 2009

A Primer: Web 1, 2, and 3 - Jan 9, 2009

ClickZ News Headlines

St. Louis Agency Takes Silo Approach - Jan 9, 2009

How ESPN and Ford Created the F-150 Ad - Jan 9, 2009

Execs & Accounts: Petsky Prunier, Adicio, Wiredset - Jan 9, 2009

Microsoft to Rep Search and Display Ads for Verizon Wireless - Jan 8, 2009

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in October 2008 - Jan 9, 2009

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008