Experts - Digital Publishing

Advice and opinions, by and for marketers

Whether you're from traditional or emerging media, you'll meet perils on the road to monetizing online content. What best practices still exist for online publishers in an era of citizen journalism, RSS feeds, and social networks? This column endeavors to examine profitable online publishing from all the angles.

Vin Crosbie
Vin
Crosbie

A Primer: Web 1, 2, and 3 - Jan 9, 2009

Searching, hunting, and hoping aren't foundations of good business, particularly when the technology pace allows buyer and seller, consumer and marketer, to be matched automatically and on equal footing. (0 comments)

Hubris Versus the Nature of Change - Dec 12, 2008

Captains of newspapers, magazines, television, and radio have struck an iceberg. Will they sink with their ships? (0 comments)

The Myth of the Missing Digital Business Model - Nov 14, 2008

Executives at most media companies claim there's no business model for online. Here's why they are wrong. (0 comments)

New Media: Through the Great Inflection Point - Oct 31, 2008

The challenge now is how to use new media as if traditional media had never existed. (0 comments)

Beer a Better Investment Than Newspapers - Oct 17, 2008

company executives are proving to have been the ones who weren't financially sober. (0 comments)
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ClickZ Yesterday

Commit to E-Mail This Year - Jan 8, 2009

The iPhone: So Easy a Three Year Old Can Use It - Jan 8, 2009

Pairing Food with Franchise - Jan 8, 2009

Forget Predictions; Get Actionable Tactics - Jan 8, 2009

ClickZ News Headlines

St. Louis Agency Takes Silo Approach - Jan 9, 2009

How ESPN and Ford Created the F-150 Ad - Jan 9, 2009

Execs & Accounts: Petsky Prunier, Adicio, Wiredset - Jan 9, 2009

Microsoft to Rep Search and Display Ads for Verizon Wireless - Jan 8, 2009

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in October 2008 - Jan 9, 2009

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008