Experts - Media Buying

Advice and opinions, by and for marketers

The digital media buying business is a minefield of complexities. Your online sherpa, Tessa Wegert, can help you navigate the business of buying media online in her weekly column. It's straight talk from someone who develops strategy and cuts deals for clients every day.

Tessa Wegert
Tessa
Wegert

Pairing Food with Franchise - Jan 8, 2009

A link between the Food Network and a national restaurant chain offers a recipe for marketing success. (0 comments)

New Year, New Ads - Dec 18, 2008

It's a new year full of potential, just like these advertising opportunities. Gather your nerve and resolve to give them a try. (0 comments)

Charities Use Social Sites to Boost Holiday Cheer - Dec 11, 2008

Media buyers would be wise to explore how they could do the same. (0 comments)

Advertising in an Economic Downturn - Dec 4, 2008

For many brands, this is an ideal time to underscore -- in a most culturally relevant fashion -- the product attributes that already exist. (0 comments)

Recession Marketing Is on the Rise - Nov 20, 2008

Major brands like Kellogg, Kmart, and Visa promote the economic value they can deliver to consumers. (0 comments)
Media Buying Archive More Media Buying Stories

Archive

ClickZ Yesterday

Budgets Slashed? Get Back to Guerilla Basics - Jan 9, 2009

Marley and Moxie - Jan 9, 2009

Stimulate Your 2009 Strategy With Questions - Jan 9, 2009

A Primer: Web 1, 2, and 3 - Jan 9, 2009

ClickZ News Headlines

St. Louis Agency Takes Silo Approach - Jan 9, 2009

How ESPN and Ford Created the F-150 Ad - Jan 9, 2009

Execs & Accounts: Petsky Prunier, Adicio, Wiredset - Jan 9, 2009

Microsoft to Rep Search and Display Ads for Verizon Wireless - Jan 8, 2009

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in October 2008 - Jan 9, 2009

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008