Experts - Planning the Buy

Advice and opinions, by and for marketers

Digital media planners possess more options than ever for their media plans — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize compaigns.

Harry Gold
Harry
Gold
Hollis Thomases
Hollis
Thomases

Online Media Stats That Make Me Feel Great About '09! - Jan 6, 2009

Why online marketing should defy expectations in the coming year. (0 comments)

Ten Reasons to Be Optimistic About Online in 2009 - Dec 30, 2008

The new year holds lots of promise for online marketing. Here's why. (0 comments)

Branding or Connecting: How About Both? - Dec 23, 2008

Tips and examples for using social media platforms for creating brand connections. (0 comments)

Online Advertising in the Caribbean - Dec 16, 2008

Online advertising in the Caribbean in 2009 is more like online advertising in 1999. (0 comments)

An Interview With a Cost-Per-Lead Expert - Dec 9, 2008

An online marketing firm's director discusses how to get started with a performance-based media buy. (0 comments)
Planning the Buy Archive More Planning the Buy Stories

Archive

ClickZ Yesterday

Budgets Slashed? Get Back to Guerilla Basics - Jan 9, 2009

Marley and Moxie - Jan 9, 2009

Stimulate Your 2009 Strategy With Questions - Jan 9, 2009

A Primer: Web 1, 2, and 3 - Jan 9, 2009

ClickZ News Headlines

St. Louis Agency Takes Silo Approach - Jan 9, 2009

How ESPN and Ford Created the F-150 Ad - Jan 9, 2009

Execs & Accounts: Petsky Prunier, Adicio, Wiredset - Jan 9, 2009

Microsoft to Rep Search and Display Ads for Verizon Wireless - Jan 8, 2009

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in October 2008 - Jan 9, 2009

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008