Experts - E-Mail Marketing Optimization

Advice and opinions, by and for marketers

What tools do you use to measure the effectiveness of your e-mail campaigns? Learn real-world methods for tracking, analyzing, and optimizing e-mail campaigns to get the highest return on your investment. Al Di Guido and Derek Harding give you a firsthand look at how other companies have managed to surpass sales forecasts by using e-mail intelligently and strategically.

Al DiGuido
Al
DiGuido
Derek Harding
Derek
Harding

Commit to E-Mail This Year - Jan 8, 2009

E-mail promises to be 2009's primary communications channel. Are you ready? (0 comments)

This Country Needs an E-Mail Czar - Dec 11, 2008

Automakers and other troubled companies must cease pouring billions into ineffective marketing channels. (0 comments)

Five Ways to Leverage E-mail in a Down Economy - Nov 13, 2008

A customer analytics program for e-mail campaigns can unlock revenue. (0 comments)

Do the Right Thing in an E-mail Marketing Campaign - Oct 30, 2008

Just because an e-mail marketing practice is legal doesn't mean it's the right thing to do. (0 comments)

No Country for Old E-Mail Thinking - Oct 16, 2008

The adoption of the interactive channel and e-mail communications as its dialogue enabler is not to be questioned. (0 comments)
3611181 Archive More E-Mail Marketing Optimization Stories

Archive

ClickZ Yesterday

Budgets Slashed? Get Back to Guerilla Basics - Jan 9, 2009

Marley and Moxie - Jan 9, 2009

Stimulate Your 2009 Strategy With Questions - Jan 9, 2009

A Primer: Web 1, 2, and 3 - Jan 9, 2009

ClickZ News Headlines

St. Louis Agency Takes Silo Approach - Jan 9, 2009

How ESPN and Ford Created the F-150 Ad - Jan 9, 2009

Execs & Accounts: Petsky Prunier, Adicio, Wiredset - Jan 9, 2009

Microsoft to Rep Search and Display Ads for Verizon Wireless - Jan 8, 2009

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in October 2008 - Jan 9, 2009

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008