Experts - E-Mail Marketing

Advice and opinions, by and for marketers

Most of us spend far more time processing e-mail than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of e-mail marketing in this column.


Jeanniey Mullen
Jeanniey
Mullen
Jeanne Jennings
Jeanne
Jennings

2009: The Year of the Subject Line - Jan 5, 2009

Three tips of simple, innovative, and fun ways to increase the impact of your e-mail marketing initiatives. (0 comments)

E-mail List Rentals: Red Flags - Dec 29, 2008

A look at one consumer goods company's plan to use a third-party e-mail list to boost business. Part one of a series. (0 comments)

Read This Holiday Column for $0 TODAY - Dec 22, 2008

Should you be creating messaging around what's happening in consumers' minds and in their respective inboxes? (0 comments)

How to Handle More Serious E-mail Mishaps - Dec 15, 2008

What if your e-mail has an inaccurate offer or mistaken information? Second in a two-part series. (0 comments)

Did You Remember My Birthday? - Dec 8, 2008

How marketers can increase their brand's equity and retention levels with a simple birthday e-mail. (0 comments)
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Archive

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Forget Predictions; Get Actionable Tactics - Jan 8, 2009

ClickZ News Headlines

St. Louis Agency Takes Silo Approach - Jan 9, 2009

How ESPN and Ford Created the F-150 Ad - Jan 9, 2009

Execs & Accounts: Petsky Prunier, Adicio, Wiredset - Jan 9, 2009

Microsoft to Rep Search and Display Ads for Verizon Wireless - Jan 8, 2009

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in October 2008 - Jan 9, 2009

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

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The Year in Search: A 2008 Review - Dec 30, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

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Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008