Experts - Analyzing Customer Data

Advice and opinions, by and for marketers

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how? In this series Neil Mason and Jason Burby provide keen insight and sound advice.

Neil Mason
Neil
Mason
Jason Burby
Jason
Burby

Time for Analytics to Come in From the Cold - Jan 6, 2009

Digital analysts must increasingly position themselves as data integrators and multi-channel specialists. (0 comments)

Understanding the Impact of Seasonality - Dec 30, 2008

Approaches to monitoring seasonal trends that affect business. (0 comments)

Predicting the Unpredictable in Analytics - Dec 23, 2008

Are you ready to sail your marketing boat into the storm? (0 comments)

Focusing on the Big Picture in Analytics - Dec 16, 2008

How organizations get blindsided when measuring online performance. (0 comments)

Analytics Basics: Segmentation - Dec 9, 2008

Thanks to segmentation tools, there's no reason for Web sites to treat visitors with one-size-fits-all marketing. (0 comments)
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Archive

ClickZ Yesterday

Budgets Slashed? Get Back to Guerilla Basics - Jan 9, 2009

Marley and Moxie - Jan 9, 2009

Stimulate Your 2009 Strategy With Questions - Jan 9, 2009

A Primer: Web 1, 2, and 3 - Jan 9, 2009

ClickZ News Headlines

St. Louis Agency Takes Silo Approach - Jan 9, 2009

How ESPN and Ford Created the F-150 Ad - Jan 9, 2009

Execs & Accounts: Petsky Prunier, Adicio, Wiredset - Jan 9, 2009

Microsoft to Rep Search and Display Ads for Verizon Wireless - Jan 8, 2009

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in October 2008 - Jan 9, 2009

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008