Experts - Actionable Analysis

Advice and opinions, by and for marketers

Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!

The Art of Taking Risks

Four tips for evaluating whether a risk is healthy or just plain stupid. (0 comments)

Creating an Integrated Content Strategy in 2009

Six ways to capture the benefits, content formats to consider, and metrics to track. (0 comments)

Social Media: Your Customer Is More Important Than Ever

And measuring social media is vital. (0 comments)

Audience Measurement: Five Media Factors to Consider

The IAB-proposed guidelines would enable advertisers to compare media options based on the level of human interaction with publishers' content. Here are a few more factors to consider. (0 comments)

How to Develop a Consistent Targeting Strategy

Five tips for bridging the divide between offsite and onsite targeting efforts. (0 comments)
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