Experts - E-Marketing Strategies

Advice and opinions, by and for marketers

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry -- an expert perspective. That's what this column shares.

Dave Evans
Dave
Evans

The Offline Connection to Online Marketing - Jul 16, 2008

As a marketer, how do you systematically ensure the retelling of favorable experiences? Consider touch-point analysis.

Failing as a Brand Strategy - Jul 2, 2008

What e-marketers can learn from Twitter's service outages. Meet the Fail Whale.

Social Media: Business Objectives and Metrics - Jun 18, 2008

What to consider when you tie your social media strategy to technology and how to measure its success.

Putting Social Commerce to Work - Jun 4, 2008

How marketers can put the customer's voice from word-of-mouth conversations to work.

Marketing Pushback Hitting the Social Networks - May 21, 2008

Four tips on how marketers can avoid treating the social Web as another forum for interruption.
Archive

ClickZ Yesterday

Seven Google Tools to Manage Media Campaigns - Jul 22, 2008

In-Game Advertising Reaching New Levels - Jul 22, 2008

Analytics Basics: Measuring Content Consumption - Jul 22, 2008

ClickZ News Headlines

Yahoo Saw Weak Display Ad Spending in Q2 - Jul 23, 2008

Forecast: In-Stream Ads and Video Banners to Dwarf Overlays - Jul 23, 2008

NYTimes.com and LinkedIn Pair for Targeted Ads and Content - Jul 23, 2008

Execs & Accounts: Revenue Science, Ringleader Digital - Jul 23, 2008

ClickZ Stat Headlines

Travel Ad Report: Which Brands Rule When It's Time to Relax? - Jul 21, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, June 2008 - Jul 17, 2008

Average Search CPC Data by Category for June 2008 - Jul 15, 2008

Obama Aimed for Performance with Local and Social Buys in May - Jul 14, 2008

ClickZ Features Headlines

Microsoft/aQuantive Merger: So Far, So Good - Jul 17, 2008

Craigslist Rivals Struggle to Succeed in Web Classified Space - Jul 9, 2008

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008