ClickZ News - Campaign '08

Experts - Election '08 Lessons

Advice and opinions, by and for marketers

During the high-stakes 2008 election, candidates and advocacy groups have invested heavily in online advertising and marketing. Here's what all online marketers — not just those involved in partisan politics — can learn from the strategies employed by the campaigns for Barack Obama, John McCain, and others.

Dan Solomon
Dan
Solomon

Rapid Transitions: Changing Brand Meaning in Plain View

The new government being formed by President-Elect Obama's team provides great insight into creating expectations for transparency and interaction. Nov 26, 2008

Generation O: The Implications for Traditional Marketers

Campaign 2008 shows that enthusiasm, as well as disappointment, has a way of spreading Nov 12, 2008

A Two-Year Campaign Nears Its End

An invisible Web that includes e-mails and text messages aims to drive offline action -- getting people to vote. Oct 29, 2008

What Marketers Can Learn From an Extreme Event

The U.S. presidential debate provides insights into how to integrate digital experiences and live events. Oct 1, 2008
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ClickZ Yesterday

Address-Book Additions Boost Inbox Arrivals - Dec 3, 2008

Goal-Oriented Content Optimization: The Final Stretch - Dec 3, 2008

Into the Pits: Time for an E-Marketing Tune-Up - Dec 3, 2008

Neuromarketing: Why Fear Sells, Sex Doesn't - Dec 3, 2008

ClickZ News Headlines

ComScore, Nielsen Saw Strong E-Commerce Activity on Monday - Dec 4, 2008

Yahoo to Move Launchcast to CBS Radio Ad Platform - Dec 4, 2008

Coming Soon to Facebook: Oodle-Powered Classifieds - Dec 4, 2008

Execs & Accounts: Wal-Mart, Google TV, Revenue Science - Dec 4, 2008

ClickZ Stat Headlines

Time Spent Up, Commerce Down Online - Dec 4, 2008

Top 50 Advertisers by Media Value in September 2008 - Dec 2, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, October 2008 - Nov 25, 2008

Top 10 Search Terms in 10 Categories, October 2008 - Nov 20, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008