Experts - CMO

Advice and opinions, by and for marketers

Online is not only the fastest-growing medium in history, it's spurred a sea change in marketing's rules, even its very role. How are senior marketing executives charged to cope? Decisions are relentless: budget allocations, media, integration opportunities. So are the problems: an ever more elusive audience, technology complexities, mounting competition. CMO offers a highly strategic, executive approach to interactive marketing and will help get everyone on board with the program -- from your customer to your CEO.

Gary Stein
Gary
Stein

Is It Time for Social Search? - Aug 26, 2008

Search is poised to get bigger over the next year, while the most potentially valuable sites out there (think MySpace and Facebook) are built around getting groups of people interconnected.

Driving Offline Sales via Online - Aug 12, 2008

Tips for showing the marketing value of an e-commerce site and ensuring your offline sales team is in sync with the online customer.

Three Places to Measure the Value of Friends - Jul 29, 2008

As marketers amass friends in online social media, here are some approaches to measuring the value of a friend, in real dollars.

Monetizing the Social Networks - Jul 15, 2008

Should social networks allow their users to monetize their networks?

Marketer/Starmaker: 15MB of Fame - Jul 1, 2008

Online marketers can give people the space and the opportunity to be famous. Here's where they can begin.
Archive

ClickZ Yesterday

Tips for Sending a Welcome Message - Sep 4, 2008

Choosing the Right Ad Network, Part 3 - Sep 4, 2008

What Does Mobile's Future Look Like? - Sep 4, 2008

The Art of Taking Risks - Sep 4, 2008

ClickZ News Headlines

Google Grabs Most of Obama's $5 Million in Online Ad Spending - Sep 5, 2008

Sean Finnegan Leaves Vibrant to Claim Top Digital Spot at SMG - Sep 5, 2008

Microsoft's Vista Offers 'Assurance' to Small Businesses with FM Sponsorship - Sep 5, 2008

Execs & Accounts: Tribal DDB, MWW Group, Beyond Interaction - Sep 5, 2008

ClickZ Stat Headlines

Almost 12 Billion U.S. Searches Conducted in July - Sep 2, 2008

Microsoft Promotes Live Search in a Big Way - Aug 28, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, July 2008 - Aug 26, 2008

Advertising Placements by Industry and Top Sponsored Links, July 2008 - Aug 21, 2008

ClickZ Features Headlines

Questions for John Gallegos, CEO of Grupo Gallegos - Aug 22, 2008

How One Local Marketer Gave Up on DIY SEO - Aug 14, 2008

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 6, 2008

Questions for Shelby Bonnie - Jul 31, 2008