Experts - Online Video Advertising

Advice and opinions, by and for marketers

Interactive video advertising is one of the fastest-growing interactive sectors. What are the implications for marketers? Digital and traditional ad agencies are changing their notions of formats and strategies and are learning to work with interactive video technologies to produce and distribute compelling, effective content.

Christine Beardsell
Christine
Beardsell
Andreas Roell
Andreas
Roell

Online Video Ads Are a Good Bet in a Recession

Need to pinch pennies? Three reasons digital video ads are better than television ads. Oct 7, 2008

What Makes a Video Viral?

Executing a viral campaign is easy to promise and hard to deliver. Two common themes in viral videos. Sep 30, 2008

After a Digital Star Is Born

A startup aims to become an online entertainment studio representing emerging talent. Just don't call it a talent agency. Sep 23, 2008

Online Video: Here to Stay

Make sure your video ads pertain to your audience's individual preferences and behaviors. Sep 16, 2008

Branded Video Content: Making It Work

Rhett&Link has figured out how to weave brands effortlessly into their online video content. Learn how. Sep 9, 2008
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ClickZ Yesterday

Knowing vs. Understanding Your Customer - Oct 10, 2008

Distracted Across the Great Digital Divide - Oct 10, 2008

The Biggest Problem of the Google-Yahoo Deal - Oct 10, 2008

Online Marketers Can Weather the Financial Crisis - Oct 10, 2008

ClickZ News Headlines

Credit Collapse Dampens Prospects for Web Advertising - Oct 10, 2008

Execs & Accounts: Publicis, Euro RSCG, Red Bricks Media - Oct 10, 2008

Yahoo Unleashes Answer to Google Analytics - Oct 9, 2008

Execs & Accounts: Tsavo Agency, Virilion, InterClick - Oct 9, 2008

ClickZ Stat Headlines

Top U.S. Ad Networks, August 2008 - Oct 10, 2008

Mobile Web Visitors Flock to Social Sites - Oct 7, 2008

Top 50 U.S. Web Properties, August 2008 - Oct 3, 2008

Mobile Subscribers Increase Worldwide - Oct 2, 2008

ClickZ Features Headlines

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008

'In An Absolut World' Hits Its Stride - Sep 10, 2008