Experts - Mobile Marketing

Advice and opinions, by and for marketers

Apple's iPhone and Google's mobile OS have triggered mobile's fabled tipping point. What are the best tactics for marketing to consumers on very small, very personal devices? How do you sort out the tangle of technology standards and device types? This column covers it all.

Davis Brewer
Davis
Brewer
Courtney Acuff
Courtney
Acuff

The iPhone: So Easy a Three Year Old Can Use It - Jan 8, 2009

Three tips for marketers on how to deal with this popular mobile Web platform. (0 comments)

Mobile Brings Value to Traditional Channels - Dec 11, 2008

Adding a mobile component can bring two attributes consumers and advertisers love to the traditional table: interactivity and accountability. (0 comments)

Mobile Marketers Should Show by Example - Dec 4, 2008

Verizon makes a smart appearance in CW's "Gossip Girl." (0 comments)

Shifting Sands in the Mobile Marketing Arena - Nov 13, 2008

Three developments that should be on the radar of digital advertising executives. (0 comments)

Unofficial Review: Android Fanboy - Oct 30, 2008

A self-proclaimed Google fanboy highlights the good and bad of the G1 mobile device, which deploys the Android OS. (0 comments)
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Archive

ClickZ Yesterday

Budgets Slashed? Get Back to Guerilla Basics - Jan 9, 2009

Marley and Moxie - Jan 9, 2009

Stimulate Your 2009 Strategy With Questions - Jan 9, 2009

A Primer: Web 1, 2, and 3 - Jan 9, 2009

ClickZ News Headlines

St. Louis Agency Takes Silo Approach - Jan 9, 2009

How ESPN and Ford Created the F-150 Ad - Jan 9, 2009

Execs & Accounts: Petsky Prunier, Adicio, Wiredset - Jan 9, 2009

Microsoft to Rep Search and Display Ads for Verizon Wireless - Jan 8, 2009

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in October 2008 - Jan 9, 2009

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008