Experts - Using Ad Technology

Advice and opinions, by and for marketers

What are the latest developments in digital advertising technology — from ad platforms to convergence? What are next-generation technologies that should be on your radar such as real-time image processing, vitual or augmented reality? Eric Picard and Jeremy Lockhorn guide you through the technology jungles of digital advertising. From the practical to the theoretical, they look at the state of the industry today and where it's headed next.

Jeremy Lockhorn
Jeremy
Lockhorn
Eric Picard
Eric
Picard
Todd Krieger
Todd
Krieger

New Model in Online Video Advertising Holds Promise - Dec 29, 2008

Prosumer-generated advertising stands to challenge ad agency business models. (0 comments)

Putting New Technology to the Tulsa Test - Dec 1, 2008

A gadget freak gets audience insight during holiday visits with friends and family. (0 comments)

Ad Serving 101, Revised - Nov 17, 2008

Time for an update to the introductory course. (0 comments)

Monetizing YouTube's Massiveness - Nov 14, 2008

YouTube is starting to capitalize on what people do when they come to the site. (0 comments)

An Open Letter to Partners and Would-be Partners - Nov 3, 2008

Six tips to improve your chances of working with a creative agency. (0 comments)
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Archive

ClickZ Yesterday

Budgets Slashed? Get Back to Guerilla Basics - Jan 9, 2009

Marley and Moxie - Jan 9, 2009

Stimulate Your 2009 Strategy With Questions - Jan 9, 2009

A Primer: Web 1, 2, and 3 - Jan 9, 2009

ClickZ News Headlines

St. Louis Agency Takes Silo Approach - Jan 9, 2009

How ESPN and Ford Created the F-150 Ad - Jan 9, 2009

Execs & Accounts: Petsky Prunier, Adicio, Wiredset - Jan 9, 2009

Microsoft to Rep Search and Display Ads for Verizon Wireless - Jan 8, 2009

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in October 2008 - Jan 9, 2009

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008