Experts - Using Ad Technology

Advice and opinions, by and for marketers

Rich media. Ad servers. Analytics. Wireless. Interactive TV. Technology should enable you to get more value while doing less work. It should empower your company to get more done in less time. It should open new markets for you to conquer and own. Eric Picard and Jeremy Lockhorn guide you through the technology jungles of online advertising. From the practical to the theoretical, they look at the state of the industry today and where it's headed next.

Eric Picard
Eric
Picard
Jeremy Lockhorn
Jeremy
Lockhorn

Why Search Doesn't Really Matter - Aug 25, 2008

Rules that exist for search advertising don't necessarily apply to other media. Here's why.

Best Practices for Deploying Widgets - Aug 11, 2008

Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign.

Supply and Demand in Online Advertising - Jul 28, 2008

What's wrong with today's approach to buying and selling online display advertising -- and a proposal for change.

More Key Emerging Media Trends - Jul 14, 2008

The old Internet ad model of driving traffic to a site is being turned on its head. Suddenly, it's about driving the right pieces of your site to the traffic.

Counting the Streams in a New Media Age - Jun 30, 2008

Media distribution is becoming fragmented much quicker than the currency can handle.
Archive

ClickZ Yesterday

Tips for Sending a Welcome Message - Sep 4, 2008

Choosing the Right Ad Network, Part 3 - Sep 4, 2008

What Does Mobile's Future Look Like? - Sep 4, 2008

The Art of Taking Risks - Sep 4, 2008

ClickZ News Headlines

Google Grabs Most of Obama's $5 Million in Online Ad Spending - Sep 5, 2008

Sean Finnegan Leaves Vibrant to Claim Top Digital Spot at SMG - Sep 5, 2008

Microsoft's Vista Offers 'Assurance' to Small Businesses with FM Sponsorship - Sep 5, 2008

Execs & Accounts: Tribal DDB, MWW Group, Beyond Interaction - Sep 5, 2008

ClickZ Stat Headlines

Almost 12 Billion U.S. Searches Conducted in July - Sep 2, 2008

Microsoft Promotes Live Search in a Big Way - Aug 28, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, July 2008 - Aug 26, 2008

Advertising Placements by Industry and Top Sponsored Links, July 2008 - Aug 21, 2008

ClickZ Features Headlines

Questions for John Gallegos, CEO of Grupo Gallegos - Aug 22, 2008

How One Local Marketer Gave Up on DIY SEO - Aug 14, 2008

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 6, 2008

Questions for Shelby Bonnie - Jul 31, 2008