Experts - Using Ad Technology

Advice and opinions, by and for marketers

Rich media. Ad servers. Analytics. Wireless. Interactive TV. Technology should enable you to get more value while doing less work. It should empower your company to get more done in less time. It should open new markets for you to conquer and own. Eric Picard and Jeremy Lockhorn guide you through the technology jungles of online advertising. From the practical to the theoretical, they look at the state of the industry today and where it's headed next.

Why Search Doesn't Really Matter

Rules that exist for search advertising don't necessarily apply to other media. Here's why.

Best Practices for Deploying Widgets

Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign.

Supply and Demand in Online Advertising

What's wrong with today's approach to buying and selling online display advertising -- and a proposal for change.

More Key Emerging Media Trends

The old Internet ad model of driving traffic to a site is being turned on its head. Suddenly, it's about driving the right pieces of your site to the traffic.

Counting the Streams in a New Media Age

Media distribution is becoming fragmented much quicker than the currency can handle.
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