Monday - October 6, 2008
» Using Ad Technology
Next-Gen Tech: Virtual Reality and More
Written by Jeremy Lockhorn
The Wiimote, Microsoft Surface, Apple's iPhone, and other emerging technologies radically reinvent the way that people interact with digital technologies. Learn how.
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» Digital Game Advertising
Your Brand Can Build the Next Game Franchise
Written by Matt Story
Instead of waiting for gaming partners to contact advertisers with relevant product placements or licensing deals, marketers should take a proactive role in identifying the next massive franchise.
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» E-Mail Marketing
Really Simple E-mail Segmentation: Engaging Your VIP Customers
Written by Jeanne Jennings
How to use recency/frequency/monetary modeling to identify your most valuable customers.
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» Search Results
Book Review: "Website Optimization"
Written by Mike Grehan
Author Andrew B. King packs in valuable tips about search engine, PPC, and conversion-rate optimization.
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Tuesday - October 7, 2008
» CMO
Comments Unbecoming
Written by Gary Stein
Five things to remember about venturing into a community and dealing with comments about your brand.
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» Online Video Advertising
Online Video Ads Are a Good Bet in a Recession
Written by Christine Beardsell
Need to pinch pennies? Three reasons digital video ads are better than television ads.
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» Analyzing Customer Data
How to Figure the Value of Research Conducted on Your Site
Written by Jason Burby
Many businesses grossly underestimate the impact on-site visits have on off-site behaviors. Here are few ways to avoid that.
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» Agency Media Strategies
A MIXX of Takeaways
Written by Hollis Thomases
The Internet runs on love. What that means for digital marketers.
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Wednesday - October 8, 2008
» E-Mail Delivery
Keep the Heat Off That New IP Address
Written by Stefan Pollard
How to avoid the spam police when moving to a new e-mail service provider or IP address.
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» E-Marketing Strategies
Social Media: More Sought After Than Sex
Written by Dave Evans
An invitation to a very happening party. Are you ready to swing?
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» Search Engine Marketing
Search Tools for Your SEO Toolbox
Written by P.J. Fusco
The search engines provide some of the best tools, free of charge, if you know how to use them.
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» Behavioral Marketing
Socializing With Media6Degrees: How Targeting Fits In
Written by Anna Papadopoulos
The conversation continues with David Honig on the intersection of social media and behavioral targeting. Part two of a two-part series.
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Thursday - October 9, 2008
» Actionable Analysis
Four Communications Strategies for a Down Market
Written by Heidi Cohen
In this weak economy, marketers must modify their message to respond to customers' changing perspective. Here's how to begin.
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» Media Buying
Using Video to Elevate Luxury Marketing Online
Written by Tessa Wegert
It takes a lot to make a brand site interesting these days. See how Italian leather goods company Tod's succeeds.
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» Local and Mobile Search
Tips for a Local Business to Compete in Local Search
Written by Mary Bowling
Steps for undertaking a competitive analysis.
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» Integrated Marketing
Five Fundamentals of Integrated Marketing
Written by Elana Anderson
Why integrated marketing is more than a multichannel play.
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Friday - October 10, 2008
» Paid Search Strategies
The Biggest Problem of the Google-Yahoo Deal
Written by Kevin Lee
If an advertiser submits a bid on both Yahoo Panama and Google, will the higher-priced Google ad preempt the one on Yahoo? Last in a series.
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» ROI Marketing
Online Marketers Can Weather the Financial Crisis
Written by Bryan Eisenberg
The more you master the craft of doing more for less, the more secure you'll be in coming months.
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» What's The Buzz?
The Participation Economy
Written by Rebecca Lieb
Participation operates under many forms and guises. So how should it be measured?
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» Online Publishing
Knowing vs. Understanding Your Customer
Written by Lee Huang
You know who your customers are, but do you understand them? Understanding them could mean the difference between retaining customers and losing them to the competition.
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» Video, Rich & Streaming Media
Distracted Across the Great Digital Divide
Written by Dorian Sweet
Content is shaped by the medium that delivers it, so what the hell is going on?
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