2004 ClickZ Marketing Excellence Awards

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and the Winners are...

The ClickZ Marketing Excellence Awards recognize the technologies, companies, and campaigns that made a positive difference in the online marketing industry in 2003, moving the industry forward by providing brilliant examples of what can be accomplished.

Winners and finalists were nominated and selected by ClickZ readers and editors in online voting. Thanks to all who participated!

What technologies, campaigns, and innovations jump-started online marketing last year? Your votes have been tallied.

Watch for the 2005 ClickZ Marketing Excellence Award nominations to begin May 23. See our FAQ page for more information.

Marketing Innovation of the Year:  National Do-Not-Call Registry (Federal Trade Commission)

E-Mail Innovation of the Year:  FTC Spam Forum

Marketing Technology

Best Ad-Serving Software Solution:
24/7 Real Media's Open AdStream Central
Finalist: DART for Advertisers (DoubleClick)

Best Behavioral Targeting Technology/Product:
Boomerang (DoubleClick)
Finalists: Poindexter POE
             WhenU
             Audience Management System 3.1 (Tacoda Systems)
             Weatherscope (Claria)

Best Optimization Technology/Product:
IQMarketing (IQ Advantage)
Finalist: Poindexter POE

Best Rich or Streaming Media Technology/Product:
Eyeblaster
Finalists: DART Motif (DoubleClick)
              Unicast Full Screen Superstitial