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The Gods of Olympus by Rebecca Lieb
You summed up the frustration and potential missed opportunity very clearly. With the recent Olympics online video ad revenue numbers announced by NBC, speculation has started as to whether a different distribution strategy (e.g., more live, less primetime) would have yielded a higher return. In my mind there is no doubt that by 2012, it will be clear that the only way to maximize revenue and reach the under 24 demographic will be massive live Web coverage and unrestricted distribution of the events. In the meantime, it would be interesting to get more factual data and keep an eye on how the next global sports event coverage, the 2010 World Cup, plays out.
Matteo Fabiano
