Stefan Pollard
Recent articles by Stefan Pollard
Peeking at Someone Else's Paper? Watch Out! - Smart companies don't always get e-mail marketing right. Jul 16, 2008
Boost Deliverability by Listening Better - Your subscribers are talking to you, whether you can hear them or not. Here are nine listening posts for e-mail marketers. Jul 2, 2008
Get the "And" Out! - What's wrong with this terms-and-conditions statement? (Actual company name changed to protect the clueless.) Jun 18, 2008
Why Content Is Still an Issue - How to get on top of your content and understand what triggers a spam report. Jun 4, 2008
What Is Your E-mail's Value? - Tips for demonstrating e-mail's value to subscribers. May 21, 2008
No 'Need for Speed' in Short-Life-Cycle Campaigns - High-volume batch-and-blast tactics can hurt you in e-mail marketing. Three strategies for short-life-cycle products. May 7, 2008
Banish Invalid Addresses to Boost Deliverability - A look at four sources of bad addresses, and how to deal with each. Apr 23, 2008
Survey Highlights E-mail Feedback-Loop Woes - A shortcoming in how ISPs manage complaints about unwanted e-mail spells trouble for marketers, advertisers, publishers, and ESPs. Apr 9, 2008
The Best E-mail Frequency? It Doesn't Exist - How often should you e-mail your list? Mar 26, 2008
Use Brand-Recognition Elements to Combat Inbox Triage - How to communicate a clear and recognizable brand name or message purpose (and overcome the twitchy delete finger). Mar 12, 2008
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