Social Media: Moving Into Programming
How high-quality audio and video online content provides marketers with opportunities to connect with their audiences. Jan 7, 2009
Hello, My Friend
The ability to manage friends and keep track of activity is a game changer for individuals and marketers alike. Dec 24, 2008
Social Conversions: Taking Step Two
When your customer participates in a conversation following a purchase, a new lever has been pulled -- and that can make a big difference to your bottom line. Dec 17, 2008
Social Media: Why Measurement Is Key
A look at the free and paid tools to create a baseline to measure and monitor your business on the social Web. Dec 10, 2008
Where to Get a Social Media Education
Easy ways to get into social media faster than you thought possible and to make face-to-face connections. Nov 5, 2008
Podcasting: Get Your Message Heard
Podcasting conveys a sense of respect for customers by directly ceding control over when, where, and how they listen to a marketing message. A look at a new podcast tool. Aug 27, 2008
The Offline Connection to Online Marketing
As a marketer, how do you systematically ensure the retelling of favorable experiences? Consider touch-point analysis. Jul 16, 2008
Failing as a Brand Strategy
What e-marketers can learn from Twitter's service outages. Meet the Fail Whale. Jul 2, 2008
Thinking About the Social Web? Do Something!
Like working in a matrix organization, you need the people who can impact you -- but who don't report to you -- to help you. May 7, 2008
The Invisible Back Channel
When an audience is ignored, revolts occur. How social media makes that happen even faster today. Apr 9, 2008
Would You Recommend Me?
A tool helps marketers know when to engage product development, customer service, or other departments to bring about business changes that increase promoters or decrease detractors. Mar 26, 2008
Community: More Than a Tab
Integrate marketing content with user-generated content and other tips for expanding a Web site's social elements. Nov 21, 2007
Defining Social Media
Hint: marketers are still trying to figure out the "social" part. Nov 7, 2007
Social Media: The Key is Behavior
Behaviors acceptable in traditional interruptive advertising such as TV and radio are out-of-bounds in a social network. Sep 12, 2007
The Power of Brand
In the age of social media, it doesn't matter what the message is if the brand isn't strong. Mar 28, 2007
Marketing, Minus the Interruption
Imagine a world of individuals, sharing and participating in your brand communications. In a world like that, interruptions just aren't needed. Mar 14, 2007
Online Connectedness: JetBlue Gets It
How decisive action, visible accountability, and a definitive plan for correction can gain notice in a connected marketplace. Feb 28, 2007
Roll Your Own Media
With eyeballs up for grabs and no real quality hurdle for content, there's a perfect opportunity to experiment, develop a channel or two, and start to zero- in on promising niche markets. Dec 20, 2006
Social Networks and Marketing Hubs
The more niche communities emerge online, the more marketers have a direct, visible channel into those communities. Nov 22, 2006
E-Marketing Gets Physical
Effective e-marketing is about the great things that happen when solid efforts connect with and drive an actual personal experience. Aug 2, 2006
"E-Marketing" Drops the "E"
User-driven media and a more integrated approach to commercial communication are on the rise. Jul 19, 2006
The Rumors of Your Death...
You've got the best job in the company but only 23 months to make it work. Jul 5, 2006
The Power of "And" in Your Media Mix
If one in three millennials can't name a single TV network, should your media mix be traditional or interactive? May 24, 2006
Interruptive Media: Just Say No
The real money (over $1 billion within a single week) is moving into new, non-interruptive products and channels. May 10, 2006
Have You Been Plogged?
Amazon has a new social media platform for selling books. Five tips for making it, or any social media marketing campaign, work better. Feb 15, 2006