Archive for Dave Evans

Showing 85 items

• Social Media: Moving Into Programming
  How high-quality audio and video online content provides marketers with opportunities to connect with their audiences. Jan 7, 2009
• Five Items for Your New Year's To-Do List
  Consider taking these steps to make your online marketing initiatives shine in 2009. Dec 31, 2008
• Hello, My Friend
  The ability to manage friends and keep track of activity is a game changer for individuals and marketers alike. Dec 24, 2008
• Social Conversions: Taking Step Two
  When your customer participates in a conversation following a purchase, a new lever has been pulled -- and that can make a big difference to your bottom line. Dec 17, 2008
• Social Media: Why Measurement Is Key
  A look at the free and paid tools to create a baseline to measure and monitor your business on the social Web. Dec 10, 2008
• Into the Pits: Time for an E-Marketing Tune-Up
  Time: Consider these approaches to measure, evaluate, and tune your Web site. Dec 3, 2008
• Participating in the Visible Backchannel
  Twitter is a channel that can provide valuable, actionable insight. Just ask this Starbucks evangelist. Nov 19, 2008
• Where to Get a Social Media Education
  Easy ways to get into social media faster than you thought possible and to make face-to-face connections. Nov 5, 2008
• Increasing Digital Performance
  Emerging digital channels are defining the next round of brand winners. Oct 22, 2008
• Social Media: More Sought After Than Sex
  An invitation to a very happening party. Are you ready to swing? Oct 8, 2008
• Using the Entire Marketing Toolbox
  You can't integrate if there's just one element in a campaign. Sep 25, 2008
• Why Johnny Won't Buy Your Ad
  How the social Web enforces truth in advertising. Sep 24, 2008
• How to Boost Your Online Presence
  Four techniques and 13 tools for adding a social element to an e-marketing strategy. Sep 10, 2008
• Podcasting: Get Your Message Heard
  Podcasting conveys a sense of respect for customers by directly ceding control over when, where, and how they listen to a marketing message. A look at a new podcast tool. Aug 27, 2008
• Listen (If You Wanna Know a Secret)
  It's becoming hazardous to ignore the social Web. Here's why. Aug 13, 2008
• Four Tips to Put the Social Feedback Cycle to Work
  How to link e-marketing programs to a company's internal disciplines, including human resources, operations, and product development. Jul 30, 2008
• The Offline Connection to Online Marketing
  As a marketer, how do you systematically ensure the retelling of favorable experiences? Consider touch-point analysis. Jul 16, 2008
• Failing as a Brand Strategy
  What e-marketers can learn from Twitter's service outages. Meet the Fail Whale. Jul 2, 2008
• Social Media: Business Objectives and Metrics
  What to consider when you tie your social media strategy to technology and how to measure its success. Jun 18, 2008
• Putting Social Commerce to Work
  How marketers can put the customer's voice from word-of-mouth conversations to work. Jun 4, 2008
• Marketing Pushback Hitting the Social Networks
  Four tips on how marketers can avoid treating the social Web as another forum for interruption. May 21, 2008
• Thinking About the Social Web? Do Something!
  Like working in a matrix organization, you need the people who can impact you -- but who don't report to you -- to help you. May 7, 2008
• Billions and Billions Served
  How marketers can quantify the impact of social media efforts. Apr 23, 2008
• The Invisible Back Channel
  When an audience is ignored, revolts occur. How social media makes that happen even faster today. Apr 9, 2008
• Would You Recommend Me?
  A tool helps marketers know when to engage product development, customer service, or other departments to bring about business changes that increase promoters or decrease detractors. Mar 26, 2008
• What Makes a Great Social Media Campaign?
  Lessons from the 10 worst social media campaigns. Mar 12, 2008
• Social Media Metrics
  Tips for launching and measuring a social media marketing campaign. Feb 27, 2008
• Social Media: Made for a Recession
  Tougher times favor highly-targeted media that can perform adequately at lower overall spend levels. Feb 13, 2008
• Museum's Featured Exhibit: Social Media Integration
  What businesses can learn from the Brooklyn Museum's smart use of Twitter, Flickr, YouTube, and blogs. Jan 30, 2008
• Making Social Media Work in 2008
  How an external partner network and even consultants can help you get better results in the social web. Jan 16, 2008
• Social Media: Window Dressing or Community Building?
  How to assess a company's marketing strategy in social networks. Jan 2, 2008
• Product Research Through Social Networks
  If you have a friend whom you trust and who has the answer to your question, why use a search engine? Dec 19, 2007
• E-Marketing Effectiveness: Think Lowest Common Denominator
  Create a campaign that one person would find useful; start by analyzing traffic patterns and then taking a chapter out of Facebook's bottom-up approach. Dec 5, 2007
• Community: More Than a Tab
  Integrate marketing content with user-generated content and other tips for expanding a Web site's social elements. Nov 21, 2007
• Defining Social Media
  Hint: marketers are still trying to figure out the "social" part. Nov 7, 2007
• Revive Touch Points, On- and Offline
  Touch-point analysis underlies the effective use of social media. Oct 24, 2007
• Facebook My Ride
  Online social networks are something you need to be a part of. How? Glad you asked. Oct 10, 2007
• The Things People Talk About: How Not to Stand Out
  Why an online experience should be just as good or better than offline. Sep 26, 2007
• Social Media: The Key is Behavior
  Behaviors acceptable in traditional interruptive advertising such as TV and radio are out-of-bounds in a social network. Sep 12, 2007
• Page Views vs. Time Spent: Balance Competing Metrics
  Web 2.0 technologies are changing how marketers must engage with Web site visitors. Aug 29, 2007
• Get What You Paid For: Add Social Media
  Online, spread beats spend. Aug 15, 2007
• Why Wal-Mart Is Going Social Media
  How consumer-generated media can boost commerce. Aug 1, 2007
• The Passive Mass Audience Has Left the Building
  Tips for embracing active mass audiences on social networks. Jul 18, 2007
• Mash Up Your Marketing
  What new marketing partnerships can you implement...for free? Jun 20, 2007
• Disney Turns 'Clockwork Orange'
  Why forcing viewers to watch an online ad gives marketers and advertisers the shaft. Jun 6, 2007
• E-Marketing and the Time Bandits
  If your message is an intrusion, it's likely missing the mark. May 23, 2007
• Marketing to the Long Tail
  Why it's essential to market outside the mainstream. May 9, 2007
• Marketing to the Long Tail
  Why it's essential to market outside the mainstream. Apr 25, 2007
• Consumer-Placed Advertising... and Media Buying?
  Is the logical next step of consumer-created ads the consumer-mandated media placement? Apr 11, 2007
• The Power of Brand
  In the age of social media, it doesn't matter what the message is if the brand isn't strong. Mar 28, 2007
• Marketing, Minus the Interruption
  Imagine a world of individuals, sharing and participating in your brand communications. In a world like that, interruptions just aren't needed. Mar 14, 2007
• Online Connectedness: JetBlue Gets It
  How decisive action, visible accountability, and a definitive plan for correction can gain notice in a connected marketplace. Feb 28, 2007
• Who's the "User" in User-Generated Content?
  Can marketers make their own UGC? Feb 14, 2007
• User-Generated Content As a Marketing Medium
  A music video created by 200 fans. Jan 31, 2007
• Agency of the Year: A Marketer's Perspective
  There really is an agency of the year, and it's not the consumer. Jan 17, 2007
• Educational Marketing and the Information Junkie
  Educational marketing remains one of the best e-marketing vehicles. Jan 3, 2007
• Roll Your Own Media
  With eyeballs up for grabs and no real quality hurdle for content, there's a perfect opportunity to experiment, develop a channel or two, and start to zero- in on promising niche markets. Dec 20, 2006
• Monetizing Video Is Only the Beginning
  The potential impact, from a Web marketer's perspective, of online video content. Dec 6, 2006
• Social Networks and Marketing Hubs
  The more niche communities emerge online, the more marketers have a direct, visible channel into those communities. Nov 22, 2006
• The Genius of the " And"
  In interactive marketing, "either/or" is not a choice. Nov 8, 2006
• Beyond the "Word" in Word of Mouth
  Word-of-mouth marketing for your eyes. Oct 25, 2006
• Just Let Go
  Letting customers do your marketing for you. Oct 11, 2006
• Maybe It's the Marketing
  How interactive marketing is -- and isn't -- supposed to work. Sep 27, 2006
• Using the Entire Marketing Toolbox
  You can't integrate if there's just one element in a campaign. Sep 13, 2006
• Integrating Interactive Campaigns
  Integrate to get the most from marketing spend, including from interactive. Aug 30, 2006
• Convergence Strikes Home
  Is TV less effective? Not a problem. Aug 16, 2006
• E-Marketing Gets Physical
  Effective e-marketing is about the great things that happen when solid efforts connect with and drive an actual personal experience. Aug 2, 2006
• "E-Marketing" Drops the "E"
  User-driven media and a more integrated approach to commercial communication are on the rise. Jul 19, 2006
• The Rumors of Your Death...
  You've got the best job in the company but only 23 months to make it work. Jul 5, 2006
• Giving Consumers a Choice (or Not)
  How the operations group drives e-marketing. Jun 21, 2006
• Social Networks and Dynamic User Profiles
  As social networks get better at signaling buyer intention, inventory use and valuations will rise. Jun 7, 2006
• The Power of "And" in Your Media Mix
  If one in three millennials can't name a single TV network, should your media mix be traditional or interactive? May 24, 2006
• Interruptive Media: Just Say No
  The real money (over $1 billion within a single week) is moving into new, non-interruptive products and channels. May 10, 2006
• Ad-Skipping Controls: Philips Has It Right
  Philips' process is the next step in what's been brewing for quite a while. Apr 26, 2006
• Collaborative Online Advertising
  Applying social software to online advertising. Apr 12, 2006
• Motor Sports: The New Golf
  How shifts in the spectator sports hierarchy reflect and amplify opportunities in interactive marketing. Mar 29, 2006
• Up-and-Coming E-Marketing Channels
  There are fundamental shifts in how marketers approach e-marketing through the new social channels. Mar 15, 2006
• Relevant to the Game, Not the Gamer
  If ads in a game environment aren't relevant to the game, they're effectively invisible. Mar 1, 2006
• Have You Been Plogged?
  Amazon has a new social media platform for selling books. Five tips for making it, or any social media marketing campaign, work better. Feb 15, 2006
• My $150 Billion Economic Stimulus Package
  More ads are not the answer. Feb 1, 2006
• Word of Mouth: Coming to a Marketplace Near You
  Five steps to help you practically implement and support word of mouth in online marketing. Jan 18, 2006
• Word of Mouth: Advertising 2.0
  Together, marketers and consumers are shifting from "interruptive" to "invited." Here's how. Jan 4, 2006
• If Not TV, Then What? Part 1
  The drivers, insights, and impact behind channel determination. First of a two-part series. Dec 21, 2005
• Consideration-Cycle Marketing: Your New Best Friend
  Four ways marketers can leverage the consideration channel. Dec 7, 2005
• Ad-Supported Podcasting: Good Start, But There's More
  If a podcast sponsorship and similar embedded advertising is good, what's better? Nov 23, 2005

Back to Dave Evans

• Senior PPC Manager
  Austin, United States
• Internet Marketing Manager
  Northwestern Mutual Milwaukee, United States
• 912435
  Target , United States
• Account Executive- Platform Sales
  ContextWeb New York, United States
• VP Platform Sales / Business Development
  Adify New York, San Francisco, Washington DC, Atlanta, Philadelphia, United States , United States

More Jobs