Dave Evans

"If we couldn't interrupt you, how would we reach you?" That's the question that Dave starts with as a communications consultant focused on word of mouth and consumer-generated media. Dave listens to what a client's business communications needs are, then selects applicable channels to deliver an effective solution. His expertise lies in his ability to match client needs with consumer preferences as to how and when they would like to be talked to.

Dave cofounded Digital Voodoo in 1994. Digital Voodoo provides strategic marketing services for clients wanting to tap the power of the social Web through word of mouth and consumer-generated media. In 2005, he cofounded HearThis.com, a podcasting service firm focused on social media and marketing. He is currently working with FG SQUARED, where he's helping develop the agency's social media practice.

Dave holds a BS in physics and mathematics from the State University of New York/College at Brockport and has served on the Advisory Board with ad:tech and the Measurement and Metrics Council with WOMMA.

Recent articles by Dave Evans

The Offline Connection to Online Marketing - As a marketer, how do you systematically ensure the retelling of favorable experiences? Consider touch-point analysis. Jul 16, 2008

Failing as a Brand Strategy - What e-marketers can learn from Twitter's service outages. Meet the Fail Whale. Jul 2, 2008

Social Media: Business Objectives and Metrics - What to consider when you tie your social media strategy to technology and how to measure its success. Jun 18, 2008

Putting Social Commerce to Work - How marketers can put the customer's voice from word-of-mouth conversations to work. Jun 4, 2008

Marketing Pushback Hitting the Social Networks - Four tips on how marketers can avoid treating the social Web as another forum for interruption. May 21, 2008

Thinking About the Social Web? Do Something! - Like working in a matrix organization, you need the people who can impact you -- but who don't report to you -- to help you. May 7, 2008

Billions and Billions Served - How marketers can quantify the impact of social media efforts. Apr 23, 2008

The Invisible Back Channel - When an audience is ignored, revolts occur. How social media makes that happen even faster today. Apr 9, 2008

Would You Recommend Me? - A tool helps marketers know when to engage product development, customer service, or other departments to bring about business changes that increase promoters or decrease detractors. Mar 26, 2008

What Makes a Great Social Media Campaign? - Lessons from the 10 worst social media campaigns. Mar 12, 2008

More articles by Dave Evans ...