Archive for Anna Papadopoulos

Showing 44 items
- How Fear-Based Marketing Can Be Effective
There are ways to use innate human fear to empower consumers and allow them to be in control. Dec 31, 2008
- Neuromarketing: Why Fear Sells, Sex Doesn't
A new book explores how marketers can make the most of our natural instincts. Dec 3, 2008
- As You Type It: Shakespeare & Co.
All the world's a data chip. And all the men and women merely players. Nov 5, 2008
- Socializing With Media6Degrees: How Targeting Fits In
The conversation continues with David Honig on the intersection of social media and behavioral targeting. Part two of a two-part series. Oct 8, 2008
- Socializing With Media6Degrees: Social Behavioral Data
Media6Degrees' David Honig talks about social behavioral data and Facebook's Beacon. Part one of a two-part series. Sep 10, 2008
- It's Not You, It's Me
How behavioral targeting has failed at the information game. Aug 13, 2008
- iEverywhere: Behavioral Targeting on the Go
For data portability, including Facebook Connect, to work, both consumers and marketers must behave responsibly. Jul 16, 2008
- It's Greek to Me: Behavioral Targeting the Ancient Way
Marketers should avoid sending cryptic or overly specific messages to customers. Jul 2, 2008
- Five Ways to Avoid Misinterpreting Consumer Behavior
A major life event offers insights into how to provide a better foundation for building a behavioral plan. Jun 18, 2008
- Catching Up With Industry Veteran Gary Savoy, Part 2
Challenges and developments in behavioral targeting, including why ISPs and marketers must become smarter about achieving relevance. First of a two-part series. May 21, 2008
- Catching Up With Industry Veteran Gary Savoy, Part 1
Challenges and developments in behavioral targeting, from emerging media platforms to the launch of an ISP-targeting consortium. First of a two-part series. Apr 23, 2008
- Social Networking Meets Behavioral Targeting
Social networks play a key role in society these days. What does this mean for behavioral targeting? Mar 26, 2008
- Feedback for: The Downfall of Targeting
by Anna Papadopoulos Mar 5, 2008
- The Downfall of Targeting
An infiltration of dollars into the Internet has hurt the targeting cause. Feb 27, 2008
- Great Expectations in Behavioral Targeting
Search and creative departments will hop on the bandwagon this year. They just won't call it behavioral targeting. Jan 30, 2008
- How the Cookie Stole Christmas
Examples of how behavioral targeting gives digital marketing a bad rap. Jan 2, 2008
- It's Not Personal, Unless We Call You
Privacy advocates equate tracking an unspecified consumer online to a telemarketer calling consumers at home. Why that's misleading. Dec 5, 2007
- Chatting With Behavioral Targeting's Darlings, Part 2
Tacoda vice president Hugh McGoran discusses trends, offers predictions for behavioral. Last in a series. Nov 7, 2007
- Chatting With Behavioral Targeting's Darlings, Part 1
Revenue Science VP Marla Schimke discusses trends, offers predictions for behavioral. Last in a series. Oct 10, 2007
- It's Greek to Me: Behavioral Targeting the Ancient Way
Marketers should avoid sending cryptic or overly specific messages to customers. Sep 12, 2007
- Dazed and Confused Targeting
Is your targeting dazed and confused? Let's clear things up by defining the five types of targeting. Aug 15, 2007
- Engage Brand Advocates Through Behavioral Targeting
Don't underestimate the power of brand advocates' endorsements. Jul 18, 2007
- Behavioral Targeting Gets Smart
A Reuters/Hyundai campaign takes online behavioral targeting in a new direction. Jun 20, 2007
- Who's Afraid of Behavioral Targeting?
How to overcome irrational fears about online behavioral targeting with integrity, accountability, and education. May 23, 2007
- How to Lose Friends and Not Influence People
What do normal people think of behavioral targeting? Do they even know it exists? Apr 25, 2007
- The 'It' Couple: Behavioral Targeting and Video, Part 2
Is there a role for behavioral targeting in the midst of the online video revolution? Second of a series. Mar 28, 2007
- The 'It' Couple: Behavioral Targeting and Video, Part 1
Is there a role for behavioral targeting in midst of the online video revolution? Part one of a series. Feb 28, 2007
- Selling Behavioral Targeting: A Planner's Perspective
How to effectively sell behavioral targeting. Jan 31, 2007
- A Whole New World: Behavioral Targeting 2007
What we've learned, and where we're going. Jan 3, 2007
- Behavioral Targeting Drives Automotive
Lack of standardization, best practices, and methodologies make behavioral targeting confusing for media buyers. Dec 6, 2006
- Microsoft Hops on the Behavioral-Targeting Bandwagon
Microsoft's group product planner gives the lowdown on the new Microsoft Digital Advertising Solutions. Nov 8, 2006
- Search and Behavioral Targeting: The Coming Storm
There's a lot more to search and behavioral targeting than you might think. Oct 11, 2006
- Should I Stay or Should I Go?
When do you sever ties with your behavioral-targeted plan? Sep 13, 2006
- Behavioral Targeting in a Sponsored-Link World
A one on one with Seevast's COO about the company's sponsored-link ad program. Aug 16, 2006
- Yahoo's New Behavior
Still think of Yahoo's behavioral targeting solutions in terms of Fusion and Impulse? Time you set up a meeting with your Yahoo rep. Jul 19, 2006
- Behavioral Targeting's Different Flavors
The two different types of behavioral targeting: which to use, based on campaign objectives. Jun 21, 2006
- Behavioral Targeting in the International Realm, Part 2
What's going on in behavioral marketing beyond the borders? Two of the major players in the space help us catch up. Last of a series. May 24, 2006
- Behavioral Targeting in the International Realm, Part 1
What's going on in behavioral marketing beyond the borders? Two of the major players in the space help us catch up. Apr 26, 2006
- Behavioral Problems
Is behavioral targeting too time-consuming? Mar 29, 2006
- Creative Behavior
Solid behavioral campaigns begin as collaboration between media and creative. Mar 1, 2006
- Welcome Back for Good Behavior
Behavioral targeting isn't limited to the publisher's network; it can work well on the advertiser's site, too. Enter behavioral remarketing. Feb 1, 2006
- Behavioral Targeting 2006: The Future Is Here
Educating agencies and their clients is key to behavioral targeting's success. Jan 4, 2006
- Tying the Knot With Behavioral Targeting
Behavioral targeting from the consumer's perspective -- and what marketers can learn from it. Dec 7, 2005
- Behavioral Targeting to Fuel Automotive Campaigns
In 2006, behavioral targeting will play a stronger role in automotive planning. Nov 9, 2005
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