Anna Papadopoulos
Based in New York, Anna Papadopoulos is the interactive media director for Euro RSCG 4D, which handles media for such clients as Volvo Cars of North America, New Balance, OppenheimerFunds, and others.
An advocate for creative media thinking, Anna has been a part of several industry firsts, including the first fully integrated campaign and podcast for Volvo. Before joining Euro RSCG six years ago, Anna was a media negotiator for TBS Media Management, where she bought media for such clients as CVS and RadioShack. Anna earned her bachelor's degree in journalism from St. John's University in New York.
Recent articles by Anna Papadopoulos
iEverywhere: Behavioral Targeting on the Go - For data portability, including Facebook Connect, to work, both consumers and marketers must behave responsibly. Jul 16, 2008
It's Greek to Me: Behavioral Targeting the Ancient Way - Marketers should avoid sending cryptic or overly specific messages to customers. Jul 2, 2008
Five Ways to Avoid Misinterpreting Consumer Behavior - A major life event offers insights into how to provide a better foundation for building a behavioral plan. Jun 18, 2008
Catching Up With Industry Veteran Gary Savoy, Part 2 - Challenges and developments in behavioral targeting, including why ISPs and marketers must become smarter about achieving relevance. First of a two-part series. May 21, 2008
Catching Up With Industry Veteran Gary Savoy, Part 1 - Challenges and developments in behavioral targeting, from emerging media platforms to the launch of an ISP-targeting consortium. First of a two-part series. Apr 23, 2008
Social Networking Meets Behavioral Targeting - Social networks play a key role in society these days. What does this mean for behavioral targeting? Mar 26, 2008
Feedback for: The Downfall of Targeting - by Anna Papadopoulos Mar 5, 2008
The Downfall of Targeting - An infiltration of dollars into the Internet has hurt the targeting cause. Feb 27, 2008
Great Expectations in Behavioral Targeting - Search and creative departments will hop on the bandwagon this year. They just won't call it behavioral targeting. Jan 30, 2008
How the Cookie Stole Christmas - Examples of how behavioral targeting gives digital marketing a bad rap. Jan 2, 2008
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