Tessa Wegert
Tessa Wegert is an interactive media strategist with Enlighten, one of the first full-service digital marketing strategy and services agencies, serving such brands as Bioré, Bratz, Food Network, illy, Hunter Douglas, Jergens, and Olympic Paints and Stains. An industry veteran, Tessa has worked in online media buying and planning, marketing, and online copywriting since 1999. She is an active freelance writer specializing in interactive marketing who has contributed to U.S. and Canadian publications, including "USA Weekend Magazine," "Marketing Magazine," "The Globe and Mail," and "The Montreal Gazette." She is frequently quoted as an industry expert and speaks regularly at industry conferences and events.
Recent articles by Tessa Wegert
Pairing Food with Franchise
A link between the Food Network and a national restaurant chain offers a recipe for marketing success. Jan 8, 2009
New Year, New Ads
It's a new year full of potential, just like these advertising opportunities. Gather your nerve and resolve to give them a try. Dec 18, 2008
Charities Use Social Sites to Boost Holiday Cheer
Media buyers would be wise to explore how they could do the same. Dec 11, 2008
Advertising in an Economic Downturn
For many brands, this is an ideal time to underscore -- in a most culturally relevant fashion -- the product attributes that already exist. Dec 4, 2008
Recession Marketing Is on the Rise
Major brands like Kellogg, Kmart, and Visa promote the economic value they can deliver to consumers. Nov 20, 2008
The Dangers of Amazing Media Sponsorships
One media buyer's success can generate another's malfunction. Nov 13, 2008
The Rubicon Project Delivers Industry Trends
Peek at industry trends with this online advertising market report. Nov 6, 2008
Building a Musical Tribe for Kylie Minogue
How advertisers can tap into the halo effect that exists within a tribe. Oct 30, 2008
A Frightfully Good Halloween Campaign
How an e-commerce player and a candy maker are showing their online promotional prowess. Oct 23, 2008
Tribal Marketing
Get familiar with the concept of "tribes" as they relate to online advertising. You're going to be hearing a lot about them for a while. Oct 16, 2008
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