Jeanniey Mullen
Jeanniey Mullen is the chief marketing officer for Zinio and its sister company, the exclusively digital magazine VIVmag. Jeanniey is recognized as a pioneer and visionary in the digital marketing and advertising space, with an expertise in e-mail marketing.
Prior to Zinio, Jeanniey was the senior partner and global executive director of the e-mail marketing and digital dialogue practice at OgilvyOne Worldwide. She worked with such clients as IBM, American Express, and Yahoo. In the mid-2000s, Jeanniey founded the Email Experience Council, the world's largest e-mail marketing trade organization. She currently serves as the executive director of the EEC, which is now owned by the Direct Marketing Association. Before that, Jeanniey ran her own advertising agency. And in the late 1990s, Jeanniey created the global e-mail marketing division inside an advertising agency at Grey Direct.
Jeanniey is a frequent speaker on a variety of topics including e-mail and digital marketing, brand development, and publishing. She is also a published author with two books in her portfolio, including "Email Marketing: An Hour A Day." She sits on the advisory boards of a number of innovative organizations, including the Social Media Advertising Consortium and the Online Marketing Summit.
Recent articles by Jeanniey Mullen
2009: The Year of the Subject Line
Three tips of simple, innovative, and fun ways to increase the impact of your e-mail marketing initiatives. Jan 5, 2009
Read This Holiday Column for $0 TODAY
Should you be creating messaging around what's happening in consumers' minds and in their respective inboxes? Dec 22, 2008
Did You Remember My Birthday?
How marketers can increase their brand's equity and retention levels with a simple birthday e-mail. Dec 8, 2008
First Impressions: E-mail's Drive in 2009
Three elements you should consider investing in to ensure your e-mail marketing campaigns drive the strongest first impression. Nov 24, 2008
Paying Homage to E-Mail in the Digital Revolution
E-mail remains an effective channel to drive positive digital consumer experiences. Nov 10, 2008
How Video Drives E-mail and E-mail Drives Social
An Email Experience Council team looks at integrating e-mail, video, and social marketing to promote the Agassi Foundation. Third in a series. Oct 27, 2008
A Love/Hate Affair With E-Mail Marketing
Knowing what people do with e-mail pitches can help your campaign's success. Oct 13, 2008
Jeanniey Mullen says: READ This Column and Get a Free Magazine
Top tips for making sure your "from" name and subject line have the biggest impact. Sep 29, 2008
The Agassi Foundation: Expanding a Brand Focus
The Email Experience Council's nonprofit project team advises the charitable organization on how to promote its new mission. Sep 15, 2008
E-Mail the Future
E-mail messages to futureme.org show some shocking trends in messaging. What can e-mail marketers learn from these letters? Aug 18, 2008
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