Archive for Karen Gedney

Showing 174 items

The New "You"
The marketing landscape's changed. Use your imagination and your experience to deploy the low-cost marketing tool of e-mail to plan a new response. Jan 7, 2009
A Curmudgeonly Look at Holiday E-Cards
Cutsey photos of employees don't cut it. Dec 24, 2008
E-mail Networking, the Gracious Way
Six LinkedIn applications that can help renew and establish business relationships. Dec 10, 2008
10 Reasons to Be Thankful for E-mail
Why e-mail marketing offers a bright spot despite the economic downturn. Nov 26, 2008
Never on Sunday? Rethink Your E-mail Schedule
New reports show the best day to send your e-mail is Sunday. Nov 12, 2008
A Little E-Mail Budget Goes a Long Way
How to use e-mail to capture low-hanging revenue. Oct 29, 2008
Small Tune-Ups that Rev Up Your Revenues
The revenue you recover could make you look like a hero. Oct 15, 2008
A New Chapter in Low-Cost Lead Generation
A disaster recovery software company generates leads for under a penny per e-mail. Read on. Oct 1, 2008
The Power of Story
With e-mail, you have even less time than Sarah Palin did to seize your readers' attention. Some tips for success. Sep 17, 2008
Learning From the Presidential Race in Your Inbox
With so much at stake, the most innovative use of e-mail will likely come out of the political arena in 2008. Sep 3, 2008
Buff Enough for a Tough Economy? Ten E-mail Exercises
In today's tough economic environment, flabby and undisciplined e-mail creative just won't cut it. Ten exercises to buff up your e-mail messages. Aug 20, 2008
Who Says People Don't Respond to Long E-mail Copy?
Testing with some clients turned up an intriguing trend. Learn more. Aug 6, 2008
Are You Leaving Money on the Table?
An amazing vacation to Iceland underscores how businesses could more effectively use e-mail marketing. Jul 23, 2008
Green Up Your E-mail
Three ways to make e-mail more environmentally friendly. Jul 9, 2008
Eight Techniques for Increasing Webinar Registrations
How can you get the average business person to dedicate an hour of her busy workday to sit through your Webinar? Jun 25, 2008
Five Questions to Ask During Your Mid-Year E-mail Review
Are you enhancing landing page performance, evaluating the right metrics, and taking other measures to increase sales? Jun 11, 2008
Tips for Improving E-mail Marketing Performance
How to manage the e-mail publishing empire in your company. May 28, 2008
Profitable B2B E-mail Ideas From the Nonprofit World
How to freshen up your e-mails and improve response rates. May 14, 2008
Executive Survey Invitations: How to Get C-Levels to Respond
Best practices for conducting executive-level online surveys. Apr 30, 2008
51 Seconds to E-Newsletter Success
Tips for engaging a reader -- in 51 seconds or less. Apr 16, 2008
Three Secrets for Executive E-Newsletter Engagement
How to succeed in an e-mail-fatigued world. Apr 2, 2008
Answers to Your E-mail Questions
Why open rates are declining, comparing HTML and text e-mail, and how to get BlackBerry users to read e-mail marketing messages. Mar 19, 2008
Keeping Tradeshow E-mail Managable
A new product helps conference organizers to boost attendance, satisfy vendors and reduce inbox overload. Mar 5, 2008
Direct Prospects to Your Tradeshow Booth
How a switch from direct mail to e-mail delivered increased response from a smaller mailing list. Feb 20, 2008
E-mail Testing: A Real-World Approach
Six simple steps to testing your e-mail campaign, courtesy of SubscriberMail CEO Jordan Ayan. Feb 6, 2008
Real Estate eCards: Think Seasonally, Act Locally
Do you have an industry-relevant promotion ready to send to your clients? Here's one approach. Jan 23, 2008
Outgrowing Your Homegrown E-mail System
How to determine when it's time to ditch your internal e-mail solution and call the pros. Jan 10, 2008
Learning From the Presidential Race in Your Inbox
With so much at stake, the most innovative use of e-mail will likely come out of the political arena in 2008. Jan 9, 2008
File This Away for Holidays 2008
Business e-cards can showcase creative talent, provide personalization, and be fun. Dec 26, 2007
Make It a Green Christmas With E-Cards
Dreaming of a green Christmas? Impress your list with business-appropriate -- and beautiful -- e-cards. Dec 12, 2007
Testing, Testing, Testing...
Three tests to evaluate e-mail marketing effectiveness. Nov 28, 2007
Before You Hit "Send," Consult Your E-mail Checklist
Does every e-mail campaign include the date, a call to action, and other essentials? Nov 14, 2007
Subject Line Testing Scenarios
Gauge whether personalization, branding, and subject line length help or hurt e-mail open rates. Oct 31, 2007
E-mail Stats Every B2B Marketer Should Know
Some facts and figures to consider when planning e-mail marketing budgets and campaigns for the coming year. Oct 17, 2007
Not So Fast: Slow Down Your E-mail Review Process
An effective e-mail marketing campaign requires time to format, review, and test the message. Oct 3, 2007
B2B Client Relations by E-mail
Recognize when online communications can hurt a business relationship. Sep 19, 2007
Hit the Books to Succeed in B2B E-Mail Marketing
Most e-mail marketers have gaps in their knowledge. Fill in yours with a new kit. Sep 5, 2007
Archive Your B2B E-Newsletters for SEO Success
Make your past newsletters keep working for you. Aug 22, 2007
Your Vacation Message: Make It Work for You
Going on vacation this month? Your out-of-office message will probably be the only point of contact between you and your colleagues and clients. Aug 8, 2007
Webinar E-mails: A Roadmap for Success
More about benchmarks, Webinar promotion vehicles, schedules, and attracting potential attendees. Jul 25, 2007
Delta Faucet Directs E-Mail Flow
For B2B marketers, there's often a go-between involved in sales. In those cases, should customer e-mail come from the larger company with a known brand or the intermediary who 's actually in touch with the client? Jul 11, 2007
Drive Webinar Registrations Via E-mail
Without driving yourself to distraction. Jul 11, 2007
Missed B2B E-Mail Opportunities
The one that got away... Jun 27, 2007
Outgrowing Your Homegrown E-mail System
How to determine when it's time to ditch your internal e-mail solution and call the pros. Jun 13, 2007
Mama, Don't Let Your Babies Grow Up to Be E-mail Copywriters
Too many marketers are cheap with e-mail writing budgets, keeping the best practitioners out of the business. May 30, 2007
Mama, Don't Let Your Babies Grow Up to Be E-mail Copywriters
Too many marketers are cheap with e-mail writing budgets, keeping the best practitioners out of the business. May 16, 2007
E-mail Overload: A Solution
How one conglomerate tamed a tangle of internal e-mail messages with a secure, catalogued microsite. May 2, 2007
Green Up Your E-mail
Three ways to make e-mail more environmentally friendly. Apr 18, 2007
Ten E-mail Starters to Break Writer's Block
What to do when your monitor is the proverbial blank piece of paper. Apr 4, 2007
E-Mail Help for a Help Desk Company
A case study for moving more of B2B marketing to e-mail. Mar 22, 2007
Inbox Feng Shui
Rather than watch your subscribers leave due to newsletter e-overload, check out these three tips. Mar 21, 2007
The Confirmation E-mail Conundrum
Most marketers recognize confirmation e-mail is a tremendous vehicle for cross- and up-selling. So why don't more companies seize this extraordinary opportunity? Mar 7, 2007
Outlook 2007: The Sky Isn't Falling
How to make e-mail render well in Outlook 2007. Feb 21, 2007
A Confirmation E-mail Is a Terrible Thing to Waste
Confirmation messages get tremendous open rates. So why do so many companies still waste this excellent opportunity to up- or cross-sell or to cement customer relationships? Feb 7, 2007
Where to Find E-Mail Copywriters and What to Pay Them
Three sources of copywriters and the going rates. Jan 24, 2007
How to Hire a Great B2B E-Mail Copywriter
A short exercise in finding a great copywriter Jan 10, 2007
Help Wanted: B2B Copywriters
Demand is exploding for B2B e-mail copywriters. Why you must develop your own "bench" of B2B copywriters with the skill sets you need. Dec 27, 2006
Delta Faucet Directs E-Mail Flow
Should the e-mail come from the larger company with a well-recognized global brand or the intermediary who's actually in touch with the client? Dec 13, 2006
Action Speaks Louder Than Words
An action-oriented philosophy can help an e-mail campaign succeed. Nov 29, 2006
A Short, Sweet Turnkey E-Mail Campaign
The Vision Awards moved its communications to e-mail this year -- with dramatic results Nov 15, 2006
Make the Most of Your Speaking Engagements With E-Mail
Use the power of e-mail to generate a higher ROI on your speaking engagements. Nov 1, 2006
High-Volume B2B Copywriting
How do you write e-mail copy about the same B2B product over and over -- without redundancy or boredom? Oct 18, 2006
The View from My Laptop
The fact that Outlook 2003 blocks images is yesterday's news. So why are so many of today's e-mails still full of images -- and completely unreadable in this popular program? Oct 4, 2006
E-Newsletter Bloopers
Oops, I did it again. Sep 20, 2006
Next-Level B2B E-Mail Campaigns
Having mastered entry-level e-mail, Pavilion Technologies set its sights on integration, accountability and visibility. Sep 13, 2006
Notes From the E-Mail Field
Observations on sending e-mail to BlackBerry users, horizontal bullet lists, e-mail urgency, and the importance of integrated campaigns. Sep 6, 2006
Ten E-Mail Starters to Break Writer's Block
What to do when your monitor is the proverbial blank piece of paper. Aug 23, 2006
Your Vacation Message: Make It Work for You
Going away on vacation this month? Your out-of-office message will probably be the only point of contact between you and your colleagues and clients. Aug 9, 2006
How to Create an E-Mail Marketing Calendar
Move e-mail from the tactical to the strategic by thinking like an editor. Jul 26, 2006
Q. What's a Proven Way to Boost E-Mail Sales?
A. Try a quiz. Jul 12, 2006
Good News for Small Biz
Are you a small-business owner? Don't be intimidated by the big boys' e-mail campaigns. Jun 28, 2006
No-Doze B2B E-Mail Campaigns
Keep recipients from snoozing over your e-mail campaign. Jun 14, 2006
A New Outlook on E-Mail Marketing
Case study: A solution for DIY e-mail newsletters. May 31, 2006
Cracking the E-Mail Code
An incentive that personally appeals to the reader may be the key to unlocking B2B e-mail success. May 17, 2006
Next-Level B2B E-Mail Campaigns
Go beyond entry-level e-mail marketing. May 3, 2006
Designing B2B E-Mail for Deliverability
How to troubleshoot your e-mail before there's any trouble. Apr 19, 2006
Notes From the E-Mail Field
Observations on sending e-mail to BlackBerry users, horizontal bullet lists, e-mail urgency, and the importance of integrated campaigns. Apr 5, 2006
E-Mail Help for a Help Desk Company
A case study for moving more of B2B marketing to e-mail. Mar 22, 2006
Getting Personal With Newsletters
Mixing business and personal information in your B2B e-newsletter can pay off. Mar 8, 2006
My E-Newsletter Malfunction
Muddling through an e-mail meltdown. Feb 22, 2006
Maximize Trade Show Sales Leads With E-Mail
To get better leads, forget the bigger booth. Instead, invest in a better lead capture and e-mail program. Feb 8, 2006
What It Takes to Be a Good E-Mail Copywriter
A primer for crafting winning B2B e-mail messages. Jan 25, 2006
Podcasts in E-Newsletters: Give Your Articles a Voice
Has reader fatigue set into your newsletter? Hear what's new for e-newsletters. Jan 11, 2006
Your Name in Pictures: Personalization's Wow Image
A case study that puts a customer's name in pictures -- and the sender above the clutter. Dec 28, 2005
Action Speaks Louder Than Words
An action-oriented philosophy can help an e-mail campaign succeed. Dec 14, 2005
My E-Newsletter Experience: Key Lessons
After two issues, Karen's e-newletter has generated the type of problems independent consultants want to have. Nov 30, 2005
Move Over, Print. E-Brochures Are Here to Stay
How one tourism board whittled eight weeks down to near real time. Nov 16, 2005
E-Mail Invitations as Exciting as the Actual Event
Want prospective attendees to get pumped up for your event? Try pumping a little more creative juice into the e-mail. Nov 2, 2005
Ensure Contacts Never Lose Track of You
Moved? New job? New e-mail address? New Web site? One e-mail technology addresses all those issues. Oct 19, 2005
Prepare Yourself for E-Newsletter Success
How to get past the angst, and how to cope with success. Oct 5, 2005
My E-Newsletter & Me: The Journey Begins
Karen finally puts her own e-newsletter together. Some lessons learned. Sep 21, 2005
Create Personal PR With E-Mail
Create your own PR campaign to educate recipients about your ever-evolving capabilities. Sep 7, 2005
Ideas for Your Next E-Mail Marketing Meeting
A list to keep in your pocket for a rainy day. Aug 24, 2005
The ROI of Simplicity
Instead of cramming everything into your next e-mail, keep it simple. Aug 10, 2005
Your Name in Pictures: Personalization's Wow Image
A case study that puts a customer's name in pictures -- and the sender above the clutter. Jul 27, 2005
Staying on the Corporate Radar Screen
You meet someone at an event, have a great conversation, perhaps even follow up by phone or e-mail. Now what? Jul 13, 2005
Premiums That Propel Prospects to "Order Now"
One of the best ways to get a prospect to act immediately is to offer an incentive. Two out-of-the-ordinary premiums that perform well. Jun 29, 2005
E-Mail Copywriting 101
Brush up your copywriting skills with this quick-hit summer course. Jun 15, 2005
The $5.5 Million Month
How one company generated enormous ROI using an interactive e-mail form. Jun 1, 2005
Maximize Trade Show Sales Leads With E-Mail
To get better leads, forget the bigger booth. Instead, invest in a better lead capture and e-mail program. May 18, 2005
Identify Prospects Who Are Ready to Buy Now
Targeting prospects -- and the bottom line. May 4, 2005
Questions for OgilvyOne's E-Mail Marketing Director
As promised, Jeanniey Mullen answers readers' tough e-mail questions. Apr 20, 2005
B2B E-Mail: A Completely Different Ballgame
When it comes to e-mail strategies and best practices, B2B is in a league of its own, says OgilvyOne's e-mail marketing director. Apr 6, 2005
Maximize Your Trade Show Investment With E-Mail
'Build it and they will come' doesn't necessarily apply to your trade show booth. Mar 23, 2005
Writing E-Mail for C-Level Execs
Ensure e-mail to top-level execs speaks directly to them. Mar 9, 2005
E-Mail Quality Assurance -- Without Investing in Your Own Lab
Ensure your e-mail messages looks just as professional in Lotus Notes as they do in Outlook and Gmail -- without breaking the bank. Feb 23, 2005
Proofreading Isn't Enough: The E-Mail QA Lab
Your brand and customers are worth the extra effort. Feb 9, 2005
Prufread Those E-Mail Messages!
Tips to keep your e-mail error-free. Jan 26, 2005
No E-Mail Marketing Lead Left Behind
Got a dormant database of sales leads? You could be sitting on a goldmine. Here's how to reconnect. Jan 12, 2005
Get Marketing and Sales on the Same Page
How to include a sales force in e-mail cultivation efforts. Dec 29, 2004
Reduce the Risk in B2B Purchasing
Could your prospect's job be on the line when they buy your product? Six key B2B buying principles help reduce the risk. Dec 15, 2004
Don't Forget the Fun Factor
If your B2B e-mail efforts have reader fatigue, spice them up with a little fun. Game on! Dec 1, 2004
Networking at Net Speed
What to do with all those business cards you collected at the conference last week. Nov 17, 2004
A Short, Sweet Turnkey E-Mail Campaign
The Vision Awards moved its communications to e-mail this year -- with dramatic results. Nov 3, 2004
Thought Leadership in Three Easy Steps
Whether you're a consultant, small firm, or large enterprise, getting your name out there is a whole lot easier. Oct 20, 2004
Nurture Prospects Through the Sales Cycle
Get on your audiences' radar with a thought-leadership campaign. Oct 6, 2004
Create Personal PR With E-Mail
Create your own PR campaign to educate recipients about your ever-evolving capabilities. Sep 22, 2004
B2B Events Invitation: Flawless Execution
Check out this really elegant event invitation. Sep 8, 2004
Get Your Readers to Order Today
Time-sensitive subject lines to use before your e-mail scrolls away. Aug 25, 2004
E-Newsletters Boost Fujitsu's Consulting Practice
Fujitsu's investment in e-newsletters boosts external, and internal, relations. Aug 11, 2004
Ask and You Shall Receive: Get E-Mail Marketing Dollars
How to get the funds for your next B2B e-mail campaign. Jul 28, 2004
Winning Subject Lines
The biggest possible effect in a teeny-tiny space: subject lines that make e-mail hard not to open. Jul 14, 2004
Using E-Mail to Collect Testimonials
End the testimonial-gathering nightmare. Six ways to collecting testimonials by e-mail. Jun 30, 2004
Animate Your Product to Move It Off the Shelf
Sustained open and response rates for products that come alive online. Jun 16, 2004
How to Click With Prospects Using DISC
The four personality types and how to sell to them. Jun 2, 2004
LivePerson Asks B2B Customers, "May I Help You?"
Online chat adds interactivity to B2B communications. May 19, 2004
E-Mail That Goes Straight to Video
E-mail that plays on any browser, at any connection speed. May 5, 2004
Blogs: Communicating at the Speed of Business
An atomic clockmaker's global workforce is in synch thanks to its blog/e-mail combination. Apr 21, 2004
Fresh E-Mail Approaches for Spring
Eight ways to enliven B2B e-mail campaigns this season. Apr 7, 2004
Team Up for Cost-Effective Lead Generation
A collaborative marketing campaign reduced lead-acquisition costs and generated a wealth of new leads. Mar 24, 2004
Build Trust and Loyalty With Personalized E-Mail
A smart social network's e-mail best practices. Mar 10, 2004
How E-Mail Changed the PR Biz
How PR pros use the medium to deliver the message. Feb 25, 2004
B2B Events Invitation: Flawless Execution
Check out this really elegant event invitation. Feb 11, 2004
United Air Lines' Sweepstakes Comes Up a Winner
How UAL built its e-mail list with online sweeps. Jan 28, 2004
Sender Line More Important Than Subject Line
...and other B2B marketing tips and trends. Jan 14, 2004
What Successful B2B E-Mail Messages Have in Common
B2B e-mail messages that worked in 2003 and the traits they share. Dec 31, 2003
Controlling the E-Mail Deluge
How much is too much? Send the right amount of e-mail. Dec 17, 2003
Four Questions for Predicting E-Mail's Future
Where will e-mail be tomorrow? Anticipate and capitalize on this rapidly evolving medium. Dec 3, 2003
Small Biz E-Mail Promotions
Ten common-sense ways small businesses can promote themselves with e-mail -- politely. Nov 19, 2003
Team Up for Cost-Effective Lead Generation
A collaborative marketing campaign reduced lead-acquisition costs and generated a wealth of new leads. Nov 5, 2003
Daily E-Newsletter As New Business Incubator
How smart e-newsletter analytics helped one publisher launch a whole string of ancillary businesses. Oct 22, 2003
E-Mail FAQs
A jump-start for folks new to the B2B e-mail space. Oct 8, 2003
New Twist: Integrating Transit Ads and E-mail
There's a lot of ad competition in the subway for adult education programs. How did Metropolitan College of New York makeits ads interactive? Sep 24, 2003
Accelerate Course Registrations With E-Mail
How to shorten the marketing cycle for corporate training sessions. Sep 10, 2003
Giving Distributors a Turnkey Campaign
Want to increase channel revenue? A turnkey campaign may be the solution. Aug 27, 2003
Targeting Teachers: Three B2B E-Mail Case Studies
Looking to impress teachers? Try study guides. Aug 13, 2003
The B2B E-Mail Checklist
No one ever said you couldn't use a cheat sheet for your next e-mail campaign. Here's ours. Jul 30, 2003
Financial Services CaseStudies
The financial services industry is a natural for e-mail marketing. Jul 16, 2003
Consumer Mail With a B2B Back End
B2B that's fun, flirty, fashionable -- and fiscally smart. Jul 2, 2003
Eureka! Selling the Thrill of Discovery (Not the Software)
It's not the bits and bytes, it's the benefits. Jun 18, 2003
The Power of Getting Personal
Personal notes create a solid portfolio for a new online business. Jun 4, 2003
E-Mail to the Rescue
E-mail performs in a marketing emergency. May 21, 2003
List-Free B2B E-Mail Acquisition
Can you acquire new prospects without an e-mail list? May 7, 2003
E-Nurturing, the IBM Way
IBM uses e-mail to provide value to prospects during a long sales cycle. Apr 23, 2003
Seven Questions for an E-Mail-Specific Creative Brief
The better the brief, the better the campaign. Seven e-mail-specific creative brief questions. Apr 9, 2003
E-mail or Newsletters? Why Not Both?
Why make it either/or? Case study of a company that successfully combined sales e-mails with e-newsletters. Mar 26, 2003
Phone-Based E-Mail Capture: The Next Wave?
B2B marketers who build e-mail lists the old-fashioned way: by phone. Mar 12, 2003
Online Surveys, Part 3: Real-Life Tips and Tactics
Who responds best to surveys and how do you get them to respond? Learn from others' successes and missteps. Feb 26, 2003
Online Surveys, Part 2: Pump Up Your Results by E-Mail
Response was through the roof, as were savings realized in asset allocation: a wellness center's member survey. Feb 12, 2003
Online Surveys, Part 1: Instant Marketing Intelligence
What do your customers and prospects want? Online surveys are a cheap, fast, and effective way to learn. Part 1 of a series about online surveys for marketers. Jan 29, 2003
Get Your E-Mail in Shape for 2003
No, we're not talking about clearing out the 6,000 e-mails clogging your inbox in an effort to unclutter and simplify your life. Jan 15, 2003
Rev Up Your Sales Engine With Leads, Leads, Leads
Newsletters, gift cards, affinity programs -- what real businesses do to turn email programs into lead generators. Dec 18, 2002
Questions and Answers With the Email Expert
We don't know all the answers, but we'll doggedly track down someone who does. Dec 4, 2002
Innovative and Inexpensive Member Marketing Techniques
Professional associations need to work lean and mean -- and get results. That makes them a great source of B2B email marketing advice. Nov 20, 2002
Behind the Scenes, Part 2: Follow the Tech Leader
Prescription for efficiency: Oxford Health Care goes digital. Nov 6, 2002
Behind the Scenes: What Works and What Needs Work
Karen and Joanna are on a mission: Track down leading B2B email marketers and pump them for secrets. Oct 23, 2002
Embrace the Gatekeeper
Barrier to entry or critical ally? Try courting the gatekeepers. Oct 9, 2002
Copy that Inspires On-The-Spot Decisions
Your message must get prospects to act now. Copy techniques that inspire urgency. Sep 25, 2002
Get on the Executive Radar Screen, Part 2
Craft an email campaign to ensure your B2B event is SRO. A step-by-step guide. Sep 11, 2002
Get on the Executive Radar Screen, Part 1
Craft an email campaign to ensure your B2B event is SRO. A step-by-step guide. Aug 28, 2002
Timing Is Everything
Planning a campaign? Ensure mind share isn't on vacation. Aug 14, 2002
B2B Email How-To's: From Planning to Creative, Part 2
From making a plan to building those lists to getting the message right -- a guide for planning marketing campaigns in a new medium. Jul 31, 2002
B2B Email How-To's: From Planning to Creative, Part 1
From making a plan to building those lists to getting the message right -- a guide for planning marketing campaigns in a new medium. Jul 17, 2002
Email Leads the Conference Communications Stream
Conferences are time-tested ways to bring in dough, generate sales leads, and position your company. Email can help you get a jump start on your preparations. Jul 3, 2002

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