Karen Gedney

Karen Gedney is an award-winning creative director and copywriter. She has a successful track record of achieving high e-mail response rates for Fortune 1000 companies and leading organizations. She also conducts corporate training and business coaching. Her Web site is karengedney.com. She lives in Brooklyn with her husband and two very active young boys.

Recent articles by Karen Gedney

A New Chapter in Low-Cost Lead Generation
A disaster recovery software company generates leads for under a penny per e-mail. Read on. Oct 1, 2008

The Power of Story
With e-mail, you have even less time than Sarah Palin did to seize your readers' attention. Some tips for success. Sep 17, 2008

Learning From the Presidential Race in Your Inbox
With so much at stake, the most innovative use of e-mail will likely come out of the political arena in 2008. Sep 3, 2008

Buff Enough for a Tough Economy? Ten E-mail Exercises
In today's tough economic environment, flabby and undisciplined e-mail creative just won't cut it. Ten exercises to buff up your e-mail messages. Aug 20, 2008

Who Says People Don't Respond to Long E-mail Copy?
Testing with some clients turned up an intriguing trend. Learn more. Aug 6, 2008

Are You Leaving Money on the Table?
An amazing vacation to Iceland underscores how businesses could more effectively use e-mail marketing. Jul 23, 2008

Green Up Your E-mail
Three ways to make e-mail more environmentally friendly. Jul 9, 2008

Eight Techniques for Increasing Webinar Registrations
How can you get the average business person to dedicate an hour of her busy workday to sit through your Webinar? Jun 25, 2008

Five Questions to Ask During Your Mid-Year E-mail Review
Are you enhancing landing page performance, evaluating the right metrics, and taking other measures to increase sales? Jun 11, 2008

Tips for Improving E-mail Marketing Performance
How to manage the e-mail publishing empire in your company. May 28, 2008

More articles by Karen Gedney ...