SERVICE PROVIDERS

Listrak

Aug 20, 2002

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Listrak is an e-relationship platform for maintaining customers and obtaining new ones through the interactive influence of email messaging.

Listrak enables you to:

Compose a targeted and personalized text, HTML, or rich media email message brimming with data mining features
Deliver high-volume email messages to opt-in, permission-based email lists
Collect and review customer interaction data in real time
Specifically measure, evaluate, and improve future marketing efforts for an ever-growing return on investment (ROI)

Some Listrak Benefits

Tracking. Each Listrak email can host a plethora of links and data mining devices designed to help you determine the exact demographics of your customers. Through real-time Web-based reports, you'll get a high-level view of your campaign results, plus be able to drill-down into the specifics of your data.
Increased sales and customer loyalty. Offer the type of product that interests customers, the file composition they prefer, the links and information most important to them, wording it all on a level that speaks to them directly. A friendly email such as this will foster the atmosphere for sales and repeat sales.
Time and money saved. Traditional direct mail costs you dollars per recipient, is blindly sent to entire zip codes, can take as long as a month to complete, and offers extremely limited feedback. Listrak direct mail costs only pennies per recipient, is sent only to an opt-in list, is measured in real time, completed within hours, and gives you valuable target audience feedback.