MethodMail
Subscribe to newsletters Subscribe to RSS feeds Post a comment (0 posted) Contact ClickZ Editors View print-friendly version Send article to a colleague
MethodMail follows a six-step approach to email campaign development. Below is a brief explanation of its six-step methodology.
Planning
It's all about the strategy. Who are your prospects? Who are your customers? How do you approach them? What do they know about you? What do they want to hear about? Can you deliver on their expectations? These are just a few of the questions that need to be answered to create an effective email marketing campaign.
MethodMail can blend your online campaign with your traditional print campaign to drive the success in both media.
Creative and Messaging
Effective messaging begins where strategy development ends. When appropriate, MethodMail will recommend animation, audio narration, music, and contests -- features that will help you stand out from the crowd.
Testing and Transmission
At MethodMail, transmission begins with testing. the links found in each email will be tested, the personalization rules reviewed, database functionality checked, and test reports run before anything out is sent out.
Data Tracking and Measurement
MethodMail gathers data from the moment the first email is transmitted to when the last email response is registered. It gathers data from a variety of sources throughout the life of the campaign. It will share relevant information with you, rather than shower you with a mountain of data.
Measurement begins by comparing campaign results against previous campaign metrics, precampaign goals and objectives, industry standards, competitive efforts, or other relevant established benchmarks.
Analysis
MethodMail's marketing professionals analyze the campaign data to propel future success.
Feedback and Implementation
MethodMail campaigns end with a detailed report and live stakeholder's presentation on the findings from that campaign.
This post-campaign brief is developed by our team of strategic marketing professionals, not computer-generated.
Article Archives by
Top U.S. Parent Companies and Stickiest Brands on the Web, November 2008 - Dec 23, 2008
Advertising Placements by Industry and Top Sponsored Links, November 2008 - Dec 16, 2008
Top 10 Search Terms in 10 Categories, November 2008 - Dec 12, 2008
Feedback for: What Exactly Is Local Search? - Dec 10, 2008
More article archives
Archive
